Events this weekend include a multi-sensory pop-up from Häagen-Dazs, Sky Atlantic's Game of Thrones training camp and a baking roadshow from Hovis. | Continue reading
Agency Wasserman's experience division has been appointed to deliver the NFL's experiential activity in the UK for the next three years, following a competitive pitch. | Continue reading
Disneyland Paris will host Electroland, its first electro concert, within the theme park this July. | Continue reading
Luxury brand Cartier is staging the Cartier in Motion exhibition, curated by architect Norman Foster and focusing on the brand and watchmaking from a design perspective. | Continue reading
Outdoor clothing brandThe North Face is hosting its Mountain Festival in Switzerland for the second year running. | Continue reading
Mercedes-Benz has launched a pop-up store at Intu Lakeside, giving customers the chance to get behind the wheel and see its latest collection. | Continue reading
Bread brand Hovis is working with experiential agency Hot Pickle to launch a baking roadshow, visiting locations across the UK. | Continue reading
Sports brand Nike is bringing its Nike Training Club (NTC) to London's parks this summer, offering guests free exercise sessions. | Continue reading
Champagne brand Moët Hennessy, alongside parent company LVMH, has launched a new online platform, Clos19, which offers experiences. | Continue reading
Broadcaster Sky Atlantic is offering UK-based Game of Thrones fans the chance to train with the The Night's Watch, a military order featured in the programme. | Continue reading
Cadbury is staging a series of experiential activities at UK festivals across the summer, part of its new 'Singles Sensations' 360 degree campaign, which launches today (1 May). | Continue reading
Mickey Mouse's Roadster Racer in London, a new venture from the former managing director of Pulse, B&Q's Open Garden, the world's first flavour cloud and David Lloyd's sleep-themed fitness classes are this week's most read stories. | Continue reading
More than 30 life-sized dinosaurs took over London's Osterley Park from 1-17 April, ahead of its UK tour. | Continue reading
Tequila brand Jose Cuervo has been announced as the official sponsor for the UK's first Margarita Rumble event. | Continue reading
Gym brand David Lloyd will be offering residents of south-west London a door-to-door personal training service after the indulgent Easter weekend. | Continue reading
Automotive brand Lexus has partnered with musician Mark Ronson for the brand's 'Make your Mark' campaign, which will feature a series of experiences. | Continue reading
American music festival Coachella is introducing 'The Antarctic' stage, which will be powered by technology company HP. | Continue reading
Bud Light's 'We're Here' tour, Heineken House at Coachella, Benefit's #RaiseABrow pop-up, Air New Zealand's inflight pop-up and Nestlé's Aisle of Wonder are this week's most read stories. | Continue reading
Cognac brand Louis XIII has partnered with retailer Harrods to launch its first pop-up boutique, aiming to immerse visitors in the world of the brand and create 'memorable life moments'. | Continue reading
Beer brand Heineken is bringing back its Heineken House concept to Coachella this year, and will welcome guests from 14-16 and 21-23 April. | Continue reading
Air New Zealand will host a high-end inflight pop-up to showcase the airline's on-board highlights from 25-26 April. | Continue reading
Sports media brand Runner's World has announced that it will deliver its first ever pop-up experience at the 121st Boston Marathon. | Continue reading
Cosmetics brand Benefit brought back its charitable initiative, the 'Bold Is Beautiful Project', with a #RaiseABrow pop-up shop in central London. | Continue reading
Nike's Air Max celebrations, Bosch's 3D activation, Benefit's pink pop-up, Bridgestone's Olympic campaign and Cadbury's Easter maze are this week's most read stories. | Continue reading
Thai beer brand Chang is recreating its immersive experience, Chang Sensory Trails, for the second year running. | Continue reading
Technology brand LG has awarded a 12-month events contract to agency Brand & Deliver. | Continue reading
Brand experience agency SSG has rebranded to Matter to reflect changes within the agency over the past 25 years and also the changing agency landscape. | Continue reading
Marketing agency Sense has promoted account director Kelda Reddrop to head up its staffing arm, Real People. | Continue reading
Technology and electrical retailer Currys PC World launched its colour-themed pop-up this week, to celebrate the launch of the new AEG premium laundry collection. | Continue reading
Bookmaker William Hill has created a series of window takeovers in its betting shops nationwide, ahead of the Cheltenham Festival, one of the biggest events in the betting calendar. | Continue reading
Irish whiskey brand Jameson is encouraging passengers at Frankfurt and Amsterdam airports to 'live fearlessly' with an activation ahead of St Patrick's Day. | Continue reading
Automotive brand Seat is staging a T-shirt printing activation at Geneva Motor Show, which kicked off yesterday (9 March). | Continue reading
Drinks brand Smirnoff has announced the launch of its latest initiative, which aims to double the number of female music headliners by 2020. | Continue reading
Automotive brand Honda is showcasing the future of electrified vehicles at the Geneva Motor Show, which kicks off tomorrow (9 March). | Continue reading
Department store Selfridges is staging a series of workshops and talks based on the rituals of home life. | Continue reading
Mobile network brand O2 has announced its #FollowTheRabbit campaign, which promises to focus on live experiences. | Continue reading
Creative live events agency Timebased has appointed Jane Baker to the newly created role of chief operating officer. | Continue reading
Dating app Bumble has launched its new 'Bumble, Honeys on Tour' campaign, featuring a 'Bumble Bus' that will tour the UK. | Continue reading
Land Rover is scouring grassroots rugby for people who embody the game's values of resilience, integrity and passion. | Continue reading
Mexican restaurant chain Wahaca will stage a year-long series of events to celebrate its 10th anniversary this year, including a UK-wide 'Taco Tour'. | Continue reading
Luxury car brand Infiniti has surprised customers this Valentine's Day with bouquets of flowers delivered to their door. | Continue reading
Hotel chain W is bringing back its Finishing Touches hub to its Leicester Square location in celebration of London Fashion Week (LFW). | Continue reading
Sleep solutions brand Eve Sleep has created an interactive billboard that will allow consumers to see their personalised pillows in real time before they buy. | Continue reading
In celebration of Valentine's Day tomorrow (14 February), Event looks at the best brand activations 2017 has had to offer. | Continue reading
House of Experience's Sibilla Foxton looks back on notable experiential PR stunts from the last 20 years and highlights the key lessons learned. | Continue reading
Mobile network brand EE has unveiled the world's first 'Roboselfie', which will appear on the BAFTAs red carpet to enable fans get a photo with their favourite celebrity. | Continue reading
Cancer Research UK has joined forces with smart city business Strawberry Energy and agency MKTG to launch a network of smart benches with contactless technology. | Continue reading
BMWi is partnering with Selfridges to showcase sustainable mobility, part of the store's 'Material World' campaign, educating consumers on how people can work together for a more sustainable future in retail. | Continue reading