Marketing Strategy - To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own gamebut by outwitting, outmaneuvering, and out-strategizing it. | Continue reading
Customer Behavior - Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce. | Continue reading
Content - The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business ... | Continue reading
Marketing Strategy - This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ... | Continue reading
Metrics & ROI - Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must ... | Continue reading
Public Relations - Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches? | Continue reading
Email Marketing - Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked. | Continue reading
Search Engine Marketing - In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. | Continue reading
Social Media - Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won ... | Continue reading
Web Sites - If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think mybrand.marketing) ... | Continue reading
Marketing Strategy - Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. | Continue reading
Web Sites - Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ... | Continue reading
Metrics & ROI - More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI. | Continue reading
Sales - Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar. | Continue reading
Customer Behavior - Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal. | Continue reading
Marketing Strategy - Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ... | Continue reading
Advertising - Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can ... | Continue reading
Brand Management: Marketing Podcast - The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who ... | Continue reading
Customer Behavior - The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson. | Continue reading
Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ... | Continue reading
Marketing Strategy - Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI. | Continue reading
Public Relations - If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to ... | Continue reading
Content - Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios. | Continue reading
Advertising - Vertical search sitesfocused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)are ideal places to advertise you relevant product or service. | Continue reading
Career Management - Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakersand gain truly useful informationinstead of paying too much for the same-old faces. | Continue reading
Email Marketing - Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. | Continue reading
Email Marketing - For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive ... | Continue reading
Social Media - Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips... | Continue reading
Social Media - Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levelsand your revenue. | Continue reading
Metrics & ROI - What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel? | Continue reading
Mobile - Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence. | Continue reading
Customer Relationships - Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ... | Continue reading
Web Sites - The holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend ... | Continue reading
Web Sites - Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand ... | Continue reading
Customer Behavior - Retail sales are expected to increase year over year this holiday season, according to recent research from the National Retail Federation (NRF). | Continue reading
SEO and PPC are different, but they aren't enemies. They work well together, and the result is well-rounded and effective search engine marketing. | Continue reading
More and more B2B brands are adopting account-based strategies, and discovering the added benefit of total sales and marketing alignment. | Continue reading
Customer Behavior - Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore. | Continue reading
Marketing Strategy - You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year. | Continue reading
Customer Behavior - What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 ... | Continue reading
Social Media - LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds ... | Continue reading
Customer Relationships - Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty. | Continue reading
General Management - Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent ... | Continue reading
Content - You've found yourself in the midst of the most crowded market imaginableonline content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy ... | Continue reading
Customer Relationships - Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ... | Continue reading
Customer Behavior - The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ... | Continue reading
Customer Behavior - The top reason consumers abandon shopping carts on e-commerce sites is that they're just browsing and researching, which is followed by issues with shipping as a reason,, according to recent ... | Continue reading
Brand Management: Marketing Podcast - Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations. | Continue reading