This Facebook advertising guide is ideal for small businesses. Learn about targeting traffic, ad formats, types of offers, ad copy, Facebook ad tools, and more! All in one infographic. | Continue reading
The CMO's role is evolving. Chief marketing officers are now responsible and accountable for business growth and revenue generation. Check out research results from the CMO Council and Deloitte. | Continue reading
2017 priorities for B2B CMOs and marketers will revolve around revenue and Marketing's contribution to business goals. That means marketing performance management, driven by these 5 key changes. | Continue reading
For local SEO tips, see this infographic guide on how to optimize your website for local searchfrom Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more. | Continue reading
Ranking factors for Google search results are changing. Content relevance and user signals, as measured by time on site and CTR, are getting more important. Check out the research in this infographic. | Continue reading
MarketingProfs' social media update: LinkedIn changes that marketers need to know, Periscope 360 live video, social commerce concerns, social selling, much more... Check out all the social news. | Continue reading
Customer data strategy is vital to positive business results. See how Marketing can derive value from customer and user data by applying these tactics for data collection and application. | Continue reading
Newspaper readership in the US is 169 million, for print and digital news combined, including mobile news. Check out the Nielsen news readership data, including platform and demographic info. | Continue reading
See these great marketing email examples and find out how to create effective email campaigns, from using animated gifs to increase click and conversion rates, to bold email design for mobile. | Continue reading
Keep up with 2017 marketing automation best-practices and trends: customer retention and advocacy, solution integration, mobile optimization, perpetual marketing campaigns, storytelling, and more. | Continue reading
What will be martech trends in 2017? Expect these marketing technology highlights: augmented reality, machine-learning, speedy Cloud delivery of solutions, tech consolidation and integration. | Continue reading
See how your martech budget in 2017 compares with others'. Marketing technology spending will increase in 2017, and new technologies will continue to be adopted. Check out the research and stats. | Continue reading
Content: Marketing Podcast - Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a ... | Continue reading
Ready for mobile marketing in 2017? Prepare for mobile tech trends, including predictive analytics, chatbots, and smart marketing automation. Learn how they will impact your mobile campaigns in 2017. | Continue reading
Different business leaders have different leadership styles. Which types of leaders are effective under which circumstances? And what type of leader are you? Take the quiz in this infographic to find out. | Continue reading
The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study. | Continue reading
Search Engine Marketing - Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like Google is sticking it to us again. But ... | Continue reading
Social Media - Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off? | Continue reading
Marketing Strategy - Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. | Continue reading
Marketing Strategy - Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve ... | Continue reading
Social Media - Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ... | Continue reading
Marketing Strategy - Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot. | Continue reading
Word-of-Mouth - All businesses are on Yelpwhether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ... | Continue reading
Marketing Strategy - Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will ... | Continue reading
Marketing Strategy - Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017. | Continue reading
Customer Relationships - Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ... | Continue reading
Email Marketing - Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail. | Continue reading
Marketing Strategy - The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customersand in the process ... | Continue reading
Customer Behavior - To get the best responses to your content marketing efforts, make use of the way the human brain processes information. | Continue reading
Social Media - Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove. | Continue reading
Content - SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ... | Continue reading
Social Media - Instagram is much more than selfies and food photos. See whyand howyou should use it for marketing. | Continue reading
Email Marketing - The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing ... | Continue reading
Customer Behavior - No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ... | Continue reading
Social Media - Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... | Continue reading
Advertising - Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to recent research from GroupM. | Continue reading
Email Marketing - Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scalea holiday marketer's dream. | Continue reading
Writing - Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of ... | Continue reading
Sales - Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure ... | Continue reading
Marketing Strategy: Marketing Podcast - Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. | Continue reading
Marketing Strategy - More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2. | Continue reading
Social Media - Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively? | Continue reading
Content - If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales. | Continue reading
Marketing Strategy - Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technologysuch as machine-learning and artificial intelligence. | Continue reading
Email Marketing - Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from ... | Continue reading
Marketing Strategy - Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here. | Continue reading
Marketing Strategy - To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own gamebut by outwitting, outmaneuvering, and out-strategizing it. | Continue reading
Content - Digital asset management software can put an end to many day-to-day frustrationsfrom not finding files, to not being unable to send them because they're too large, to mistakenly using outdated ... | Continue reading