Play fair & work hard

Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Work hard: Social media and politics have done a great job of celebrating people who seek selfish shortcuts, simply because it’s ent … | Continue reading


@seths.blog | 6 months ago

Transforming two-sided markets

AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get … | Continue reading


@seths.blog | 6 months ago

The challenge of N + 1

“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is t … | Continue reading


@seths.blog | 6 months ago

2 + 2

Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatle … | Continue reading


@seths.blog | 6 months ago

“I don’t learn that way”

If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos … | Continue reading


@seths.blog | 6 months ago

Noodling for professionals

When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of … | Continue reading


@seths.blog | 6 months ago

I was wrong about sun tea

The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant ene … | Continue reading


@seths.blog | 6 months ago

Fingerprints

If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams … | Continue reading


@seths.blog | 6 months ago

Customer math for a new business

How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time? | Continue reading


@seths.blog | 6 months ago

Semantic algebra

Doing math problems in your head is a skill. No one is born knowing the answer to, “You have 35 coins in nickels and quarters. They add up to $4.15. How many quarters do you have?” but we can learn. And some people find it easier than others, but yes, we can learn. The same […] | Continue reading


@seths.blog | 6 months ago

Complaints are a gift

It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical syst … | Continue reading


@seths.blog | 6 months ago

The obligations of the Town Hall

A few hundred years ago, small towns in New England embraced the idea of the town hall. Citizens (at the time, just the white men) came together and worked through the town’s agenda. Each person could speak, each person could vote, it was direct and sometimes effective. Part of t … | Continue reading


@seths.blog | 6 months ago

The unwarranted smile

When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we a … | Continue reading


@seths.blog | 6 months ago

Invention or discovery?

We can agree that Isaac Newton didn’t invent gravity. It was here all along, but he gets some credit for naming it and describing it. And Columbus definitely didn’t discover North America. There had been people living here for tens of thousands of years before he arrived. After N … | Continue reading


@seths.blog | 6 months ago

Pet quirks

Peeves make lousy pets. They undermine us and put us on edge. But quirks? Little eccentricities we see in the world that offer a cost-free smile. Habits or interactions that always make us a little lighter on our feet and open the door to better… They’re easy to find, not hard to … | Continue reading


@seths.blog | 6 months ago

The strategy sessions

I’m workshopping a new book. For the last few months, I’ve been feverishly writing a book about strategy. Strategy for individuals, small organizations and large ones as well. Strategy for someone seeking to make a difference, and strategy for people who do projects. Starting thi … | Continue reading


@seths.blog | 6 months ago

I fixed it for you

Creativity is about hope and possibility. It gives us a chance to make things better. Plenty has been written about the sad iPad ad that Apple just apologized for. It wasn’t just out of character for the story Apple tells, it was a cheap hack, taking the nihilism and helplessness … | Continue reading


@seths.blog | 6 months ago

Success is not an option

In any creative endeavor, it’s possible to define success as the big win, the moment when your dreams match reality. Success is the end of imposter syndrome, stability and finally making it to the other side. By this definition, it’s clear that success isn’t going to happen. It’s … | Continue reading


@seths.blog | 6 months ago

Cats and dogs

Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, wh … | Continue reading


@seths.blog | 6 months ago

The defensive arrogance of TL;DR

Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read t … | Continue reading


@seths.blog | 6 months ago

The half-life of magic

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take … | Continue reading


@seths.blog | 6 months ago

She’s here!

Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might en … | Continue reading


@seths.blog | 6 months ago

Don’t rush

…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous. | Continue reading


@seths.blog | 6 months ago

Beyond CRM

Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to be managed. They probably don’t. It might be more useful to think of our most important work as customer relationship leader … | Continue reading


@seths.blog | 6 months ago

The other choices

The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading … | Continue reading


@seths.blog | 6 months ago

Comfort and convenience

For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that we’ll trade almost anything to save a few moments of hassle or thought. But that doesn’t … | Continue reading


@seths.blog | 6 months ago

What does reality look like?

Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was black and white, and sort of flat. It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match w … | Continue reading


@seths.blog | 6 months ago

Inverting the vex

Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than … | Continue reading


@seths.blog | 6 months ago

The Net Promoter Score

More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well. The P stands for ‘promoter’, but of course, it doesn’t actually measure promotion. If that many of your customers a … | Continue reading


@seths.blog | 6 months ago

Indifferent overhead

Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy. But there are two kinds of overhead, worth differentiating: Different overhead … the investments that h … | Continue reading


@seths.blog | 6 months ago

Manipulation, indoctrination and addiction

They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not ours, they might be manipulating us. If we knew what they knew, we wouldn’t have gone along. This is the difference between a gene … | Continue reading


@seths.blog | 7 months ago

Books don’t sell

That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero. The truth of the long tail is that most titles are way out on the fringe. Now that book publishing is unleashed from retail distribution, the math is … | Continue reading


@seths.blog | 7 months ago

Bottom of the funnel

It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more … | Continue reading


@seths.blog | 7 months ago

“What’s the catch?”

It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later. Two challenges: Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we o … | Continue reading


@seths.blog | 7 months ago

Generational shifts in punditry

In 1970, when Walter Cronkite was narrating current events for the United States, he was 54 years old. Hitchcock made his last film when he was 77. When there’s a limited number of slots for narrators to fill, they can stick around for a long time. One of the overlooked cultural … | Continue reading


@seths.blog | 7 months ago

What happened vs. what we do about it

It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In … | Continue reading


@seths.blog | 7 months ago

Other people’s problems

It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were … | Continue reading


@seths.blog | 7 months ago

ChatGPT is dumber than it looks

That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trus … | Continue reading


@seths.blog | 7 months ago

The grid of inquiry

Expertise and firmly held beliefs don’t always go together. Here’s a simple XY grid to help us choose where to sit at whatever table we’re invited to: Plenty of well-trained professionals have earned the right to have strongly held beliefs. These convictions save them time and er … | Continue reading


@seths.blog | 7 months ago

Dreams, plans and contradictions

Dreams are fine. And dreams involve contradictions. We want this AND that, but both can’t happen. That’s what keeps them from being plans. Plans embrace boundaries and reality, they don’t ignore them. Plans thrive on scarcity and constraints. Plans are open for inspection, and a … | Continue reading


@seths.blog | 7 months ago

The blank page

Sometimes, we’re so afraid of creation that we don’t even leave blank pages around. If your workspace has a hole exactly the size of a creative idea in it, you’re more likely to fill the hole. When we decrease the number of steps to begin creating, and increase the expectation th … | Continue reading


@seths.blog | 7 months ago

Refusing the salon of the refused

This week is the 150th anniversary of the most important failed art exhibit of all time. It was organized by and featured artists who weren’t even among those that had a slot at the runner’s up exhibit for artists who weren’t featured in the real Salon in Paris. Manet didn’t have … | Continue reading


@seths.blog | 7 months ago

Market pressure

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: But it’s also possible to choose a marke … | Continue reading


@seths.blog | 7 months ago

Getting the word out

“How do you get the word out?” I’ve heard this from presidential candidates, from small business leaders and nonprofits as well. It’s easy to believe that the goal of marketing is to shout, hype, hustle and otherwise promote. It’s tempting to focus on your story as the top of the … | Continue reading


@seths.blog | 7 months ago

The digital barback

A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. … | Continue reading


@seths.blog | 7 months ago

The perils of doing it live

[Relevant aside: If you get this blog by email, apologies for the glitches of the last few days caused by my provider. If you ever see a broken link or something that doesn’t render, you can visit the blog. It always has the latest version, typos fixed. It’s much easier to fix th … | Continue reading


@seths.blog | 7 months ago

Them or us?

What kind of culture will we build? At work, in our community, online? Each of us builds culture every time we interact with anyone else. Opting out isn’t possible, all we can do is decide what sort of impact and contribution we’re each going to make. It’s tempting to say, “they” … | Continue reading


@seths.blog | 7 months ago

The challenge of nonprofit fundraising

When someone starts a business, they spend a bunch of time with a business plan, working to raise funds and get it off the ground. After that, though, the purpose of the business is completely aligned with the idea of not running out of money. We run a business to make money, not … | Continue reading


@seths.blog | 7 months ago