It’s not for everyone, but it might be for you. All the details are at purple.space It’s for creatives, independents, brand managers, strategists, founders, non-profit leaders and lifelong learners. | Continue reading
It could have been way better. It could have been far worse. It’s easy to imagine that outcomes are inevitable, but they’re not. Was it your fault, or was it luck (good or bad)? If our story of the past is filled with second guesses, shame or blame, it can carry forward. Or perha … | Continue reading
Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints that signaled insider status and cultural cohesion. In a closed profession, like airplane pilots, the insider jargon lasts for generations … | Continue reading
I spent time this week with two authors who are showing up to share their lives, their insights, and their generosity in the form of books. A good book will change the reader, but it makes an even bigger impact on the author. Here’s a classic episode of Akimbo. Book publishing ha … | Continue reading
We can give instructions to a fellow human by: Most people develop voiceboxes and limbs and facial expressions that make any of these usable. Computers, over the decades, have had to have them engineered. In 1983, Dan Lovy built a parser for the adventure games I was marketing at … | Continue reading
Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling … | Continue reading
We have the chance to build something that creates connection and generates value. On the other hand, a system that diminishes agency and dignity is inherently unstable. When we seek to create scarcity and control and optimize output at the expense of our humanity, it may pay off … | Continue reading
How unlikely is this? The artist who paints a masterpiece, from scratch, without hesitation. The playwright who doesn’t need a workshop or a reading. The architect who designs a food hall that has a layout and vibe that works without one alteration… Evolution is powerful. It give … | Continue reading
[Of course, it’s not stupidity. It’s fear and superstition, which often go together. First, the rant.] It’s 2023. Major corporations should not be posting rules like this: This is not just security theatre. It’s a waste of time, the math makes no sense and it leads people to crea … | Continue reading
If you throw a bucket of water on a small campfire, you’ll succeed in putting it out. Pour a bucketful of sake into one of those little glasses and you’ll waste most of it and ruin the table setting. And try to use a bucket to refill a dried-out lake and not much will happen. […] … | Continue reading
A recent discussion about the challenges of direct-to-consumer marketing of a skincare product ended with one participant describing the hard part with, “nothing to ad.” She was referring to how much the thread had covered, but the pun wasn’t lost on us. Social media offered an i … | Continue reading
For the first time, the only time, everyone on Earth was in the same boat at the same time. We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Sure, there have been events that struck us all at once. Landing on the moon caused us al … | Continue reading
It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, […] | Continue reading
To get to the Kebab House Cafe, you’ll need to drive past a dozen fast food restaurants, restaurants you can find off just about any interstate. It’s certainly less convenient to go a few blocks off the beaten path, but the food and service and vibe might be worth it. The thing i … | Continue reading
Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it. Fix it by email AND fix it on your site. Let everyone who got the wrong […] … | Continue reading
When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also tha … | Continue reading
Some problems, when well solved, lead to making things better. Some problems give us a chance to get back on course. And some problems are opportunities to be generous. But many of the problems that we seek to solve are actually invented, and maybe we could benefit by simply walk … | Continue reading
There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference … | Continue reading
Here are some books and household items that I wanted to share. I’m mostly into audiobooks these days–a good narrator combined with a good author is pretty rare and wonderful… It turns out that a breakthrough rice cooker is a bargain, even if it seems expensive at first. The Cuck … | Continue reading
We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, but every way we have to teach and offer instructions… Some (uncategorized) things to consider: The first manual I created, in 1983, was … | Continue reading
When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it makes an offer and it listens. The early days are exciting. Customers are seen and heard and served. Variations are created and value is p … | Continue reading
Getting the word out is easy to measure and exciting as well. Focusing on this misses the point. You might be able to get a song played on the radio, but will the song motivate listeners to show up at the concert? The math is simple: You can’t build a freelance career or a restau … | Continue reading
If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. The landlord would keep a significant percentage of each store’s profits and innovation would suffer as well. Google’s monopoly is real. … | Continue reading
Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot of manuals, but I’m guessi … | Continue reading
It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the high fidelity of loyalty. No shopping around for a momentarily better deal. It might be the high fidelity of genre. This is just what you hoped it would be … | Continue reading
Many businesses thrive by helping people deal with projects that feel like they have high stakes. A kid’s first haircut, the offsite storage of data backup, an upcoming family reunion, a medical procedure or the inscription on a sentimental piece of jewelry or watch. But, if the … | Continue reading
“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no of walkin … | Continue reading
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it … | Continue reading
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises m … | Continue reading
The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker me … | Continue reading
Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough […] | Continue reading
A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self … | Continue reading
This is one of the great benefits of learning. It’s also a common challenge. When we get better at something, it is preceded by a moment of incompetence. In that moment, we’re not exactly sure how to do it better, but we realize that the way we’d been doing it wasn’t nearly as us … | Continue reading
If you knew then what you know now, would you have made the same decision? In the last fifty years, more than 25,000,000 Americans have died prematurely due to cigarette smoking. Worldwide, it’s significantly higher. That’s fifty times as many U.S. citizens as died in World War I … | Continue reading
Consider purple.space a new community for professionals to connect without hustle. Peer-to-peer support, brainstorming, community workshops, coaching, dailies and more. Distributed work doesn’t have to be disconnected work. Freelancing, creating, and leading can feel solitary, ev … | Continue reading
The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger … | Continue reading
Engineering is the powerful practice of being able to deliver artifacts that do what they’re supposed to. Bridges that don’t fall down, software that runs, IV leads that don’t get infected. But if we want to create something, it helps to know what it’s for. That simple question, … | Continue reading
Steve Pressfield defines Resistance as the inertia, stories and excuses we manage to create to avoid powerful or creative work. Writer’s block, procrastination, overconfidence, or a belief in un-delivered talent are all symptoms of resistance. Knowing that it has a name helps us … | Continue reading
I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. T … | Continue reading
An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings. We suppo … | Continue reading
My colleague Ava Morris is running her Song of Significance Workshop on Friday, October 6. It’s powerful, effective and personal. It runs worldwide, in Zoom, and it’s completely interactive–every participant participates. This will be the third session… the first two got rave rev … | Continue reading
I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult … | Continue reading
We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are going to be able to take about Chinese politics. Of course, if you come up with a concealed enough code, the people you’re talki … | Continue reading
In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase. For example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is ne … | Continue reading
Fabled author Ursula Le Guin had a sign over her desk: Is it true? Is it necessary or at least useful? Is it compassionate or at least unharmful? Not a bad place to begin. | Continue reading
For more than 130 years, we’ve celebrated Labor Day in the US and Canada. And May Day has been around about as long. Around here, it’s become mostly a seasonal marker, but it was founded to devote just a day to something that deserves much more… to commemorate and celebrate the w … | Continue reading
Adults make choices and live with the consequences. No one else should tell us what flavor of ice cream we prefer, or what career to choose. We’re good at knowing what we want. In practice, this works really well for certain kinds of decisions. But when we add the network effect, … | Continue reading
When a friend shows you work in progress, your best contribution is to imagine the point of view and preferences of the person it is being created for. “I don’t like it,” isn’t useful, because it’s not for you. “I could imagine that someone who wants x, y or z would be looking fo … | Continue reading