Global Experience Specialists (GES) has expanded its event production capabilities in North America with the acquisition of AV production and technology services business, ON Event Services. | Continue reading
A Pokémon pop-up, a Samsung virtual reality experience and a 3D printing activation from Gillette made it into the list of the most popular stories this week. | Continue reading
Visitors to this year's Aberdeen Asset Management Cowes Week have been learning to sail in Volvo's sailing simulator. | Continue reading
The Red Bull Air Race will feature a virtual reality (VR) flying experience on a bus when it takes place at Ascot this weekend (13-14 August). | Continue reading
Agency Innovision has been appointed to lead on the campaign delivery for British House at the Rio 2016 Olympics. | Continue reading
Wow Food & Drinks is launching its chia seed-based juice drink Wow into the UK, with a campaign spanning experiential and events. | Continue reading
Agency Amplify created a space for coffee brand Lavazza at this year's Wilderness festival, based around a Dolce Vita theme focusing on the authentic Italian heritage of the brand. | Continue reading
SSE's tennis installation, Currys PC World's giant fan and Disney's Finding Dory Westfield activation are among the most-read stories this week. | Continue reading
Supermarket giant Tesco has opened a pop-up wine bar on Wardour Street in London's Soho for 12 days to showcase its Finest range of wines. | Continue reading
IMIE, British International Motor Show organiser, has secured Zurich Connect as title sponsor in a deal worth £750,000. | Continue reading
Burlesque dancer Gwendoline Lamour is currently one of the hottest acts on the entertainment circuit | Continue reading
Independent UK branded entertainment agency Cake has been acquired by global media network Havas Media. | Continue reading
Panasonic Corporation is launching a number of experiential activities for the Rio 2016 Olympic Games as part of its position as official worldwide partner for the Olympic Games. | Continue reading
Sports brand Nike and fitness provider Frame are collaborating to celebrate the opening of Nike's new King's Boulevard shop in King's Cross. | Continue reading
Experience marketing agency George P Johnson has hired James Klein as senior vice president, live production at its New York office. | Continue reading
The SSE Hydro venue in Glasgow has created an installation giving tennis fans the chance to return Wimbledon champion Andy Murray's serve on a specially-created full scale tennis court in Glasgow city centre. | Continue reading
Virgin Trains is laying on a one-off Comedy Coach travelling between London King's Cross and Edinburgh Waverley on Tuesday 9 August. | Continue reading
Next year's Be:Fit London fitness festival will see the return of Reebok's Fitness Studio, with the sports brand having confirmed a two-year partnership with the event. | Continue reading
Sledge's managing director Laura Capell-Abra has revealed she is leaving the agency to set up a sustainable growth consultancy. | Continue reading
A dining table was transformed into an immersive experience with light and sound, to mark the launch of the W Dubai hotel. | Continue reading
Online food order and delivery service Just Eat launched its first food festival in London last night (21 July). | Continue reading
A number of premium vodka, whiskey, gin, rum and tequila brands are supporting Manchester's first-ever cocktail festival, taking place from 8-14 August. | Continue reading
Rebecca Kane Burton will leave The O2 this September to take up the position of managing director of Andrew Lloyd Webber's Really Useful Theatres (RUT). | Continue reading
Brand experience agency FreemanXP has hired Celine Jean as account director for the EMEA region. | Continue reading
Agencies Drive and Ouno Creative produced a live projection mapping show for technology company GKN Aerospace at Farnborough Airshow. | Continue reading
Jackanory's Jo Curtis offers a brief history of the trend, plus her top five tips on how to create the perfect pop-up. | Continue reading
Jose Cuervo will be hosting its Tequila Town pop-up at Lovebox, Citadel and Wilderness festival this summer. | Continue reading
The English National Ballet will take over the North Atrium at Westfield London tomorrow (14 July) as part of the Big Dance festival. | Continue reading
Alistair Turner, managing director of Eight PR & Marketing, has officially taken over as president of the International Live Events Association (ILEA) UK Chapter. | Continue reading
Ice cream brand Magnum is devising a fashion-themed spectacle as part of its partnership with Regent Street for this year's Summer Streets Sunday event. | Continue reading
Samsung and HTC were among panellists at agency George P Johnson's (GPJ) most recent Morning Premiere event on virtual reality (VR). | Continue reading
Gin brands Boodles, Tarquin's and Sipsmith will take on last year's winner Martin Miller's to compete for a place in the quarter-finals of London's biggest gin competition next week (18 July). | Continue reading
Next week will see experiential activity from the likes of Bertolli, Fetch and Secret Cinema. | Continue reading
Brand stories from Coca-Cola, San Pellegrino and Tesco were among the most read of the week. | Continue reading
Faitrade brand Clipper Teas has kicked off a three-tiered summer sampling campaign this week for its green tea range, designed to position the brand as the "Queen of Greens". | Continue reading
Energy drink brand Burn is working with agency Amplify to produce its annual DJ competition, #BurnResidency, in Ibiza. | Continue reading
US sunglasses brand Maui Jim is hosting a pop-up garden at this year's The Championships, Wimbledon tennis tournament. | Continue reading
Next week will see experiential activity from the likes of Selfridges, Cancer Research and Cadbury. | Continue reading
The Louis Vuitton America's Cup World Series sailing event in Portsmouth will feature a new interactive corporate hospitality area this year from 22-24 July. | Continue reading
Department store Selfridges and consumer electronics brand LG have joined forces to devise an in-store theatre to mark the 400th anniversary of the death of William Shakespeare. | Continue reading
The All England Lawn Tennis Club (AELTC) has worked with agency Space to deliver a live campaign to welcome tennis fans to Wimbledon 2016. | Continue reading
A Wimbledon-inspired 'Cocktail Court' from Fentimans, a pop-up colouring café from Ribena and surf shack rum bar from Quiksilver complete our 'one's to watch' list this week. | Continue reading
Sportswear brand Under Armour is helping UK tennis champion Andy Murray prepare for Wimbledon by providing a secret tennis court hidden underground. | Continue reading
Invnt, the global brand communications agency owned by Time Inc, has hired Tracy Thompson-Harte as director of strategic accounts. | Continue reading
Delta Air Lines brought its Baseline Sessions to the W Hotel, Leicester Square last night, with a performance by the world's number one tennis player, Serena Williams. | Continue reading
Visitors to London's Brick Lane were plunged into a dramatic, funny and immersive street theatre performance as they interacted with a giant billboard on Tuesday (21 June). | Continue reading
Britvic-owned Robinsons has unveiled a 3D Wimbledon-tennis themed billboard at Waterloo station, part of a campaign marking the 81st anniversary of the soft drinks brand's connection with the tournament. | Continue reading
Benefit Cosmetics launched an afternoon tea-themed sensory adventure on board The Good Ship Benefit, its beauty and entertainment destination on the river Thames. | Continue reading