By association

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off … | Continue reading


@seths.blog | 8 months ago

(Free) subscription drive

Every four years, give or take, I make a big but cheap ask: Consider subscribing to this blog. If you’re already a subscriber, please ask five colleagues or friends to subscribe. It’s free. You can subscribe by email by putting your email address in the little box. Click below if … | Continue reading


@seths.blog | 9 months ago

What are the stakes?

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our stand … | Continue reading


@seths.blog | 9 months ago

The close proximity gap

One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to live in close proximity to one another. In a non-crowded setting, the default is independence. The expectation is that you can drive as fast as … | Continue reading


@seths.blog | 9 months ago

The grey goo

If we take a big enough dataset… Add to it machine learning and autotune and the race to fit in and reach the masses… We end up with a relentless march toward mediocrity. Mediocre is another word for average. It has always happened as industries matured (whether it’s Motown or bl … | Continue reading


@seths.blog | 9 months ago

A transformative summer

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months w … | Continue reading


@seths.blog | 9 months ago

And it can also do that

If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all of which were powered by cheap, plentiful cars. You could have become a major developer of suburbs, mortgage banking and even pop mu … | Continue reading


@seths.blog | 9 months ago

Queued

It’s sort of the opposite of “cued.” In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter ahead of schedule, the process in place for the next quarter, the continued commitment to learning… It is locked, loaded and ready to go. It … | Continue reading


@seths.blog | 9 months ago

Spire confusion

When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. The tall spire, the innovative use of glass, the weird hole in the center of the building. And when a car company shows off a new mo … | Continue reading


@seths.blog | 9 months ago

Easy/lazy tech journalism

Choose either one: When a new technology comes out, review it breathlessly. Explain without nuance or caution how it will instantly change the world. Go into the details of this first instantiation of it and assume it will never change, it’s done, here we go. When a new technolog … | Continue reading


@seths.blog | 9 months ago

Make or buy?

If you’re a writer, it probably doesn’t pay to chop down trees and make your own paper, or even to set up a little machine shop to make your own pens. That’s pretty obvious. Should the smoothie shop make its own almond milk? It’s pretty clear that Starbucks should have a team of … | Continue reading


@seths.blog | 9 months ago

The illusion of concern

When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives a damn. Once there’s math to do, the CFO does the math. It quickly reveals that no, the search engine shouldn’t bother having a customer support team. That UPS or Fede … | Continue reading


@seths.blog | 9 months ago

Problems and the clover

Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll pretend it’s not a problem. If the cultural cost of solving the problem is too high, we’ll pretend there’s no solution. People don’t spend a lot of time planning for death because … | Continue reading


@seths.blog | 9 months ago

Trading trust

The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important on … | Continue reading


@seths.blog | 9 months ago

Peak infrastructure

Community resources are easy to take for granted. Unevenly distributed, they’re the sort of thing we miss only when they’re gone. Invisible things are easy to ignore. I was stunned to see a sign in Connecticut that listed the names of dozens of highway workers who had been killed … | Continue reading


@seths.blog | 9 months ago

Customer satisfaction and tipping

In North America, tipping is an unfair system built into the status quo by law. Restaurants aren’t allowed to easily spread tips around, and as a result, they tend to to exacerbate many of the inequities in our culture at the same time that they make it hard to count on a fair wa … | Continue reading


@seths.blog | 9 months ago

The four cohorts of the status quo

The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited bandwidth, and they’re not particularly interested in reconsidering everything, all the time. The third group doesn’t ca … | Continue reading


@seths.blog | 9 months ago

To be well published

Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new idea to people who want to embrace it. It’s the head of the lab who works behind the scenes to be sure the talented scientist gets a gig … | Continue reading


@seths.blog | 9 months ago

“I’ve never seen you paint”

… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge. | Continue reading


@seths.blog | 9 months ago

Transitions are difficult

They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re not familiar with. None of this was common for most of pre-history. When the transition occurs, we’re tempted to direct our anxi … | Continue reading


@seths.blog | 9 months ago

Understanding free software

A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for … | Continue reading


@seths.blog | 9 months ago

Jump in the lake

The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one … | Continue reading


@seths.blog | 9 months ago

All customers are the same

[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each adds a different amount of value to your organization and the journey you’re on. The customer who spends 100x as much as the average custo … | Continue reading


@seths.blog | 9 months ago

What’s the right size?

There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus […] | Continue reading


@seths.blog | 9 months ago

As slow as possible

A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries … | Continue reading


@seths.blog | 9 months ago

The pitfall of Big Game thinking

In the US, [next Sunday] is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold stan … | Continue reading


@seths.blog | 9 months ago

Two chicken jokes

“Why did the chicken cross the road” tells us a bit about jokes. It’s a joke about jokes. The first half is a setup, reminding us that an absurd question creates tension, which is then relieved by the punchline. But the second half undoes this by refusing to release the tension. … | Continue reading


@seths.blog | 9 months ago

Niching up

Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and embrace the smallest viable audience, we’re moving up. Up the quality hierarchy. Up in responsibility. Up in the likelihood that we’ll make an im … | Continue reading


@seths.blog | 9 months ago

The generous ask

“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with … | Continue reading


@seths.blog | 10 months ago

Everyone wants to be connected

But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.       | Continue reading


@seths.blog | 10 months ago

Looking for a handle

What if your boots don’t have any straps? Bootstrapping is logically impossible. You can’t pick yourself up into the air by lifting on your boots, no matter how hard you try, because gravity isn’t just a good idea, it’s the law. But it’s significantly more difficult if your boots … | Continue reading


@seths.blog | 10 months ago

Kash’s garden

She doesn’t grow plants. The plants grow themselves. Her job is to create conditions for the plants to grow. The soil, the water, the light, the weeds… these are the conditions. But none of it happens if the plants don’t do the thing they want to do in the first place. This is al … | Continue reading


@seths.blog | 10 months ago

Consequences

Frederick Lewis Donaldson created a list of seven social sins that was soon popularized by Gandhi. One hundred years later, it’s more relevant and more urgent than ever. Wealth without work.Pleasure without conscience.Knowledge without character.Commerce without morality.Science … | Continue reading


@seths.blog | 10 months ago

Customer service is a choice

It’s either part of your strategy or you’re paying for your mistake. 800 numbers changed the way large brands dealt with the public. Instantly, and for free, a consumer could contact a company about a product or service and they would work to make it right. It was more than fodde … | Continue reading


@seths.blog | 10 months ago

The opposite of insubordination

“Do as I say.” That’s industrial management in four words. If you don’t follow the instructions to the letter, you’re insubordinate. Not subordinate. Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Becau … | Continue reading


@seths.blog | 10 months ago

Avoiding technology

Robert Caro never learned to type. He pecks out his books two fingers at a time on an electric typewriter. There are two reasons to avoid learning a proven new technology: You know what it can do and how it will change your life and you don’t want it. You don’t know what it can [ … | Continue reading


@seths.blog | 10 months ago

Trying harder

Or trying better? Fast runners aren’t the same as slow runners, but with more effort. And great chefs or violinists or actors… it’s not about doing what you did yesterday, but more of that. It’s something different.       | Continue reading


@seths.blog | 10 months ago

PW 5: Measuring the right thing

Last in the series… Most of us were indoctrinated to believe that completing chores is the appropriate measure of productivity. “I did all my homework.” Doing all your homework is a measure for industrial bosses. But what, precisely, did your homework ever do for you? The actual … | Continue reading


@seths.blog | 10 months ago

PW 4: Productivity and tools

Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It tra … | Continue reading


@seths.blog | 10 months ago

Productivity week: Bonus

In an economy built on skill, knowledge, and attitude, the single most powerful way to improve your productivity is to learn something. You put in the effort once and it pays off for decades. There are more ways for an adult to learn now than at any time in our history, and all o … | Continue reading


@seths.blog | 10 months ago

PW 3: Errors and productivity

If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never cras … | Continue reading


@seths.blog | 10 months ago

PW 2: Productivity in community

We need you. But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. The initiative hat is often ill-fitting. We rush to take it off and get back to doing chores. And that’s why a community [ … | Continue reading


@seths.blog | 10 months ago

PW1: Two hats for productivity

Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these a … | Continue reading


@seths.blog | 10 months ago

Where does your mind go when it wanders?

My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going.       | Continue reading


@seths.blog | 10 months ago

On choosing a college

For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunit … | Continue reading


@seths.blog | 10 months ago

Benign vs. normal

We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about … | Continue reading


@seths.blog | 10 months ago

Which agenda?

Every day matters. It seems like a waste to spend one as a to-do list item on someone else’s agenda. It’s easy to become so focused on checking the boxes that we forget that there are people involved. Peers, colleagues and friends that with something human to offer, if we only ca … | Continue reading


@seths.blog | 11 months ago

Rewrite for humans

My building had an elevator problem. The management company sent everyone this note: Please be advised we have been experiencing intermittent issues with the elevator. Our priority is your safety, and we are taking immediate action to address the situation. After a thorough inves … | Continue reading


@seths.blog | 11 months ago