The Waitrose Summer Festival is this week's top story; alongside Heineken's Wilderness activation, Marks & Spencer's 'Spirit of Summer' pop-up, a 'Sausage Séance' from Bompas & Parr and Havana Club's sobremesa experience. | Continue reading
Coldplay's A Head Full of Dreams concert will be broadcast live through Samsung's virtual reality platform. | Continue reading
Outdoor apparel brand Timberland has opened its first speciality concept store, The Timberland Tree Lab, in Pennsylvania, USA. | Continue reading
Lexus, the luxury car marque, is sponsoring BBC Good Food's upcoming festival Feast. | Continue reading
Online dating service Match launched its Model Male pop-up from 2-4 August, inviting singles to check out a selection of 3D printed male figures. | Continue reading
Beer brand Leffe has teamed up with the National Gallery to stage a Picnic on the Portico experience on 4 August. | Continue reading
Swiss herbal sweet brand Ricola celebrated National Swiss Day by scattering hundreds of herbal bouquets across Cardiff. | Continue reading
Toy brand Playmobil has launched 'play zones' at Intu shopping centres this summer, in a bid to drive brand engagement among Intu's high footfall of shoppers. | Continue reading
Sparkling water brand S.Pellegrino launched its 'Itineraries of Taste' dining experience this month in London. | Continue reading
Online gambling brand Betsafe has appointed brand experience agency Fuse to work on the brand's sports partnerships and ambassadors programme. | Continue reading
O2, Live Nation and Academy Music Group have announced a renewal of their alliance for O2 Academy venues, which will include a focus on customer experiences. | Continue reading
Confectionary brand Rowntree has worked with brand experience agency Amplify to launch a sushi-themed Taste Tour to promote the brand's 30% less sugar range. | Continue reading
Events this weekend include Just Eat's Food Fest, Lovebox and Citadel festivals and a pop-up pub from Chambord. | Continue reading
Australian coffee liqueur brand Mr Black has teamed up with DrinkUp London to launch the first Espresso Martini Fest, which will take place in London from 10-12 August. | Continue reading
Beer brand Stella Artois is celebrating its sponsorship of Wimbledon with a 'Vantage Point' activation in central London. | Continue reading
To mark the recent launch of Pepsi Max Vanilla, the brand created The Vanilla Kitchen, a three-day pop-up dining experience in Sydney, Australia. | Continue reading
Birra Moretti's multi-sensory experience, The Moretti Gran Tour, is currently taking place at British Summer Time festival in Hyde Park. Event went behind the scenes to check out the action. | Continue reading
E-book brand Kobo will stage a #BeachBookReady pop-up from 13-25 July, celebrating the launch of the new Kobo Aura H2O eReader. | Continue reading
Automotive brand Vauxhall has worked with brand experience agency TRO to stage an immersive experience at Goodwood Festival of Speed. | Continue reading
Heathrow Airport is launching a range of destination-inspired 'G&T-bags' on 1 July to celebrate Heathrow Gin Festival. | Continue reading
Ice tea brand Lipton has worked with brand experience agency iD Experiential to stage a roadshow which forms part of the brand's wider 'Let's Go' summer campaign. | Continue reading
Respondents to this year's Brand Experience Report welcome the age of experiences and embrace wider integration. | Continue reading
Harvey Nichols has teamed up with American Airlines to stage experiential events in Manchester, celebrating the introduction of daily flights from the city's airport to destinations across the US. | Continue reading
Google worked with brand experience agency Amplify to deliver its 'Everything Starts With A Search' event, which took place yesterday (27 June). | Continue reading
Casio-owned watch brand G-Shock has reopened its flagship store in London's Carnaby Street, which includes a space for events. | Continue reading
Event lists five brand experiences from Cannes Lions Festival of Creativity, which ran from 17-24 June. | Continue reading
Automotive brand Renault is celebrating 40 years of involvement in Formula One with an activation showcasing the past, present and future of motorsport at this year's Goodwood Festival of Speed. | Continue reading
Insurance provider More Than launched the world's first pet passport photo booth this week, enabling dog owners to get the best possible picture of their pets for travel documents ahead of the summer. | Continue reading
Cosmetics brand Benefit launched its GlastonBrow drive-thru this week, which offered festival-goers free Benefit goodies, brow waxes and festival essentials. | Continue reading
A Candy Crush Café, Krispy Kreme's slot machine, a 'cucumber hour' from Hendrick's Gin, Cobra at London Food Month and The Moretti Gran Tour are this week's most read stories. | Continue reading
Krug Festival - Into the Wild is a new luxury music and culinary festival, which will be hosted by the Champagne brand on 29 July at a 19th century heritage site in Hampshire. | Continue reading
Soft drink brand Orangina has launched an extensive sampling campaign, which will include a large-scale experiential event in Brighton in August. | Continue reading
Doughnut brand Krispy Kreme has created a giant Las Vegas-style slot machine, which is currently touring Intu shopping centres in the UK. | Continue reading
San Miguel-owned beer brand Mahou is staging a multi-sensory gastronomic experience which aims to transport guests to the heart of Madrid in the 1890s. | Continue reading
Luxury automotive brand Cadillac has announced a three-year partnership with Dubai-based street culture festival, Sole DXB. | Continue reading
Gin brand Bombay Sapphire will bring back its immersive cocktail and dining experience, 'The Grand Journey', in collaboration with Michelin star chef Tom Sellers. | Continue reading
Luxury brand Lacoste has appointed MKTG to deliver an immersive experience to celebrate the brand's heritage, as well as its sponsorship of the French Tennis Open at Roland-Garros. | Continue reading
Mobile network brand O2 has extended its contract with live events and creative content agency Sledge for a further two years. | Continue reading
Mondelez brands Maynards Bassetts and Cadbury have respectively launched new experiential campaigns in collaboration with brand experience agency RPM. | Continue reading
The annual creative summit #Event360 kicked off this morning (1 June) at etc venues' County Hall in London. | Continue reading
Media brand The Sun has announced that it's online bingo platform will attempt to break two Guinness World Records on 3 June at Blackpool Tower. | Continue reading
Cosmetics brand Benefit has worked with experiential agency The Persuaders to launch GlastonBrow, the first brows and beauty drive-thru. | Continue reading
Automotive brand BMW has worked with experiential agency TRO to create the 'BMW Championship Village' at the BMW PGA Championship 2017. | Continue reading
Bang & Olufsen's head of marketing and PR, David Morris, discusses the electronic brand's activation at Clerkenwell Design Week, which took place this week. | Continue reading
Live agency Verve has announced the appointment of Garry Ryan as commercial director. | Continue reading
Gardening brand Miracle-Gro is set to host a sensory garden at this year's RHS Chelsea Flower Show, which aims to promote the benefits of horticultural therapy. | Continue reading
Luxury brand Cartier is set to launch its experiential Panthère Studio in New York this weekend (20-21 May) which promises to be an interactive experience targeting millennials. | Continue reading
Samsung's Unbox Your Phone activation was aimed at launching its Galaxy S8 and S8+ and building love for both the product and the brand as a whole. | Continue reading