For hair brands, the opportunities for new entrants or launches on Sephora and Ulta are varied. | Continue reading
Apple’s streamlined product offering may be as much a curse as it is a blessing. | Continue reading
Brands should consider how consumers shop on specialty retailers when evaluating distribution partners. | Continue reading
As the number one traffic driver to brand sites this year, search is a crucial digital marketing platform for spirits brands to capture and convert consumers on Google. | Continue reading
While health-minded millennials influenced a decline in overall liquor sales growth, they’ve also played an instrumental role in the growth of liquor sales online. | Continue reading
Apple recently reported the largest year-over-year sales dip in over three years, signaling the next crucial test for the $1 trillion behemoth. | Continue reading
While fast fashion brands once exemplified the ability to quickly respond to trends, a new class of disruptive upstarts raise the bar for sophisticated, category-specific online experiences. | Continue reading
As the Google search environment continues to evolve with new ad types, department store brands must promote their capabilities to be visible for top-of-funnel customers. | Continue reading
For a sector that was under assault in 2018, a brand’s ability to effectively invest to advance their digital strategies is of utmost importance. | Continue reading
Pond's wants to be more than your grandmother's old faithful. | Continue reading
To help bridge the divide between browsing and purchasing, brands are enriching their product pages with video content. | Continue reading
Hair brands must capture the ingredient-educated consumer, optimize e-tailer collaborations, and create unique influencer strategies to succeed in the growing digital landscape. | Continue reading
Perhaps the best showcase of a brand's products is one curated by the consumer himself. | Continue reading
If you are a global brand and haven't reviewed all your websites for references to Hong Kong, Taiwan, and Macau as independent territories, you are proceeding at your own peril. | Continue reading
While email may impact site visits less, the marketing channel offers a rare opportunity to connect with customers directly, communicating new developments. | Continue reading
Strong social performance paired with impressive mobile tactics helped propel these brands to the front of this year's digital ranking. | Continue reading
Although adoption of homepage site videos has slipped, best-in-class brands continue to deploy them to an additional path to purchase. | Continue reading
Department stores are feeling less impact from email. | Continue reading
The online distribution footprints of hair brands are growing. | Continue reading
Here's how three brands are adding color to less conventional pages via video. | Continue reading
In styling, tutorial-focused, upper-funnel keywords are underutilized by brands. | Continue reading
Despite projections that younger audiences are moving away from credit card adoption, department stores rapidly advance both promotion and integration of their branded credit cards. | Continue reading
Millennial consumers are now the prime age for first-time nuptials. | Continue reading
Although ingredient information is increasingly relevant across all hair categories, care drives the majority of consumer interest. | Continue reading
Empowering apps to have functionality geared toward bridging the in-store and digital experiences helps forge ongoing customer relationships. | Continue reading
Dupes aren’t limited to the beauty industry anymore. | Continue reading
Watch enthusiasts in particular engage on Reddit more than other social platforms. | Continue reading
Department stores and vendor brands have embraced experiential marketing as a communication channel to directly reach customers. | Continue reading
E-commerce penetration in the hair category, though well behind other beauty categories, is growing at a promising clip. | Continue reading
Legacy brands in more commoditized categories—such as paper products and dish care—are at a disadvantage. | Continue reading
The use of Instagram Stories nearly doubled over the last two years. | Continue reading
High visibility is a shared goal for fast-moving consumer goods brands across the U.K. and Germany. Here’s how they are getting noticed. | Continue reading
The uncharted territory presents a unique opportunity for brands to strike gold with coveted Gen-Zers. | Continue reading
Almost a third of brands analyzed in Gartner L2's report on the topic have video hubs. | Continue reading
While the era of reliable foot traffic is gone, digital efforts represent an oasis for department stores brands amiss an otherwise rocky retail landscape. | Continue reading
The new China: Omnichannel Insight Report shows that luxury brands need to step up their online-to-offline game in one of their most important markets. | Continue reading
Millennials spend 5.7 hours a day on their phone. Here's how one brand is milking it. | Continue reading
A growing number of Americans want to complete the insurance purchase process online, but brands aren’t listening. | Continue reading
By creating meaningful interactions early on in the decision-making process, brands build trust and engagement. | Continue reading
It's what's inside that counts. | Continue reading
Amazon's advertising business continues to outpace market trends. | Continue reading
Digital was crucial to Burberry's China-led growth turnaround. | Continue reading
56% of time spent on strategic planning is wasted. But brands of all backgrounds desire and deserve a finely functioning marketing plan. | Continue reading
How the constraints of the digital marketplace might limit Chewy.com’s rapid growth and what it's doing to secure its presence. | Continue reading
Legacy home care brands have the opportunity to efficiently scale video assets from TV commercials to digital formats—while also exploring platform-specific trends to generate buzz. | Continue reading
Digital video continually poses challenges for brands as viewer expectations and content dynamics vary drastically across platforms and devices. | Continue reading
Limited-edition WeChat sales for China's Qixi Festival are luxury's newest annual holiday tradition. | Continue reading
Spirits brands must have a clear strategy to determine which site features warrant investment. | Continue reading