These 2017 business-to-business (B2B) video benchmarks include the percentage of business videos streamed on desktops vs. mobile, how long most B2B videos are, and much more. Check them out. | Continue reading
The Internet of Things (IoT), or Internet-connected devices, already outnumber people. See which industries are using IoT and how - and what kind of connected future awaits us. | Continue reading
Social listening is key to marketers' social media strategies. Why? Social listening can help you gain customer insight, engage consumers, improve the customer journey - and improve your marketing. | Continue reading
Which online ad creative elements gain attention? Contrasting colors, simple messaging, uncluttered design, an eye-tracking study found. Check out which advertising formats work best, too. | Continue reading
The week's social media news: LinkedIn's new UI & targeting capability; Facebook Messenger ads; Google+ insights feature; Facebook copies Snapchat's Story; Snapchat's offline ad targeting; more! | Continue reading
A marketer's career path to CMO or CEO depends on many factors, but there are some common approaches to climbing the corporate ladder to reach the C-suite. Check out these 4 valuable lessons. | Continue reading
Snapchat ads and marketing options can help social media marketers reach 150 million users - most of them in their teens and early twenties. See how Snapchat can fit into your marketing plan. | Continue reading
Online searches for Valentine's Day gifts begin at the start of the year and peak on the day itself. Clicks on related search ads follow a similar but not identical pattern. See more data here. | Continue reading
In 2017, digital marketing will focus on creating customer loyalty, providing better experiences, personalizing omnichannel engagement, and more. See the infographic for other 2017 digital trends. | Continue reading
Using video in your content marketing is a smart way to engage an audience of potential customers and build loyalty. Here's what you need to know about creating marketing videos that work. | Continue reading
Nonprofit social media mistakes to avoid and best-practices for social interaction are similar to those for businesses. The difference is you're targeting donors and volunteers, not customers. | Continue reading
US college students, true digital natives as members of Generation Z, use technology, social media platforms, apps, and other digital channels with ease. But which among them do they prefer? | Continue reading
Marketers should be using video throughout the customer journey, at every stage of the sales and marketing funnel. See what kind of video is right for each stage, as well as for customer retention. | Continue reading
Consumers want better customer service from companies. Check out this infographic detailing customers' expectations and how delivering on their expectations benefits your business and bottom line. | Continue reading
What's the process for naming a company, brand, product, or service? It varies, based on industry vertical and other factors, of course. Check out the article and podcast for useful expert advice. | Continue reading
E-commerce website users want a personalized online shopping experience. Shipping, product recommendations, and coupons are consumers' top choices for personalization. See more survey data here. | Continue reading
Nowadays, email marketing strategy means mobile email marketing strategy. Why? Most emails are opened on mobile devices. Here's what you need to do to reach smartphone-dependent email subscribers. | Continue reading
Bing's user base of 524 million unique users conduct 5 billion searches monthly. See how you can reach them. Check out this infographic for search stats and demographic and psychographic info. | Continue reading
For consumers, how important is corporate social responsibility and moral behavior vs. business competence? They tend to value competence, it turns out. See the results of the academic study. | Continue reading
Compounding blog posts continually generate high levels of traffic and leads. Here's how content marketers can create evergreen, SEO-optimized blog content that overperform over the long haul. | Continue reading
Retail shipment delivery during the holidays is vital to retailers, customers, and carriers alike. What went wrong with shipment delivery experiences in 2016, and what can be done about it in 2017? | Continue reading
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here. | Continue reading
This week in social media: Amazon's Twitch platform; Twitter's ditching of e-commerce; changes to Facebook Live; Snapchat's new search; a content marketer's guide to social selling; much more... | Continue reading
Developing creative content for marketing can make for a tough project, but it shouldn't be. See how a creative brief, along with an efficient creation and transparent approval process, can help. | Continue reading
Technology, media, and telecommunication mergers and acquisitions totaled 3,021 deals worth $698 billion worldwide in 2016. See more Mergermarket data, including M&A numbers by geographic region. | Continue reading
E-Commerce tips can be useful - or useless, if they are based on myths. Read to see what's good, sound advice and what merely sounds good: from email automation to popups, segmentation, and more. | Continue reading
Good tradeshow booth design can help attract visitors and generate leads. These design tips for exhibit displays will help make your next event presence more memorable - and profitable. | Continue reading
What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list. | Continue reading
You should quickly send cart-abandonment emails to shoppers who abandon online shopping carts. Include product details and the shopper's name in the subject line. See more tips in this infographic. | Continue reading
The best times and days to pitch journalists are early in the morning and early in the week. Check out study results for detailed findings, including what journalists want in press releases. | Continue reading
Competing against low-cost competitors? Avoid a price war, but do go on offense. Differentiate yourself, be customer-centric, and price based on value... Read for more valuable pricing advice. | Continue reading
How to avoid mistakes in writing? Consider writing between 4 and 8 AM. Early birds make fewer typos and other writing errors than night owls. Check out the data in this informative infographic. | Continue reading
Artificial intelligence (AI) will play a big role in marketing, B2B marketers say, but they don't know what AI in marketing would look like nor how AI would integrate with marketing technology. | Continue reading
Native ads have a reputation for being deceptive and untrustworthy, but they are important for advertisers and publishers. See how to fix native advertising's bad rap; check out this infographic. | Continue reading
Content marketing's role in sales enablement and social selling is vital. Marketers provide content tailored to various stages in the buying cycle and sales funnel. Learn how that process works. | Continue reading
Which Facebook posts get more engagementlikes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic. | Continue reading
Here are the week's social news and tips, including LinkedIn's fight with Russia, Twitter's shift toward news, Snapchat's new ads, social media's role in B2B, and Zuckerberg's political ambitions. | Continue reading
Your mobile app has various messaging channels for messaging customers, but how do you know which to use for which purpose? Here's how to make the most of each channel in real-world situations. | Continue reading
Holiday e-commerce stats for 2016 show that Cyber Monday had more in sales than other online shopping days. Next were the day after Cyber Monday and Black Friday. See the details per comScore. | Continue reading
Social listening, or social media monitoring, can be invaluable for customer retention and acquisition. These four tipsand eight social listening toolswill help you retain and acquire customers. | Continue reading
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote. | Continue reading
Facebook ads can target and reach customers, but how can you make sure the ads are effective? Learn how your customer service team's insights can translate into strong Facebook ads. | Continue reading
Use this comprehensive 7-part LinkedIn guide to create just the right profile to achieve your career goals. Included are a profile blueprint, tips on photos, recommendations, SEO, and much more. | Continue reading
Competitive intelligence gathering for marketing is not easy, because sources are so disparate. But check out this test run of GrowthBot, an information-gathering chatbot by HubSpot's Dharmesh Shah. | Continue reading
Fundamental marketing principles apply to every industry, and you should use them when measuring ROI, determining attribution, applying metrics to sales funnels, and reporting results. | Continue reading
Marketing and advertising jobs in 2017 at brands and agencies aren't going away, executives say. Check out The Creative Group's research on hiring for non-technical marketing positions. | Continue reading
Video marketing in 2017 will see some big shifts, becoming interactive, providing useful analytics, and relying on personalized content and in-house production. Check out the future of marketing video. | Continue reading
Sales - Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ... | Continue reading