If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write […] … | Continue reading
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded [… … | Continue reading
In a breakthrough study by Alex Berke at MIT, she and her team showed that labeling a menu item as vegan significantly decreased how many people would order it. In similar conditions, it turns out that more people choose exactly the same item if it doesn’t carry that label. One c … | Continue reading
Belief makes us human. Belief is our tool to dance with a possible future, confront our fears, and build community. Our personal taste and our preferences belong to us as well, helping us believe in ourselves. For millennia, belief thrived in most parts of our lives. We didn’t ne … | Continue reading
Sometimes it’s obvious, like the $1 that you get charged for using an ATM or a credit card, and it’s simply not worth the hassle to walk a few blocks. And sometimes it’s not, like the cost we all pay for the conveniently wrapped fruits or vegetables at the market–wrapped in plast … | Continue reading
If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security. But real security lies in creating value. Creating value isn’t easy, but it’s resilient and generous and often profitable. “How do I create more value?” is … | Continue reading
The future isn’t the same as the past. Technology develops, systems change and most of all, someone cares enough to make things better. The maverick isn’t the selfish gunslinger of myth. In fact, she’s focused on resilient, useful interactions that change what we expect, pushing … | Continue reading
It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your instruction manual would benefit from some more photos and better in depth explanation. M … | Continue reading
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice. | Continue reading
Placebos work and placebos spread. We’re wired to believe something, but the specifics of what we believe often come from other people. When there were a limited number of channels, mainstream ideas were the focus of our conversations, because the mainstream was all that was wide … | Continue reading
Childlike involves wonder. It’s the ability to see the world with fresh eyes and create magic. Childish, on the other hand, is living as if there are no consequences. Over time, we’ve gotten very good at meauring the long and short-term consequences of our actions. And good at ig … | Continue reading
The Carbon Almanac is now available in Spanish. For free. Free to download, free to share and free to print a copy at home. While the book has been traditionally published around the world (in Italian, Czech, Chinese, Korean, Japanese and Dutch), no Spanish-language publisher was … | Continue reading
In the life of every enterprise, the moment arises when a choice has to be made: Are you here for your customers, to give them what they seek, or are you trying to do something to your customers, to squeeze out extra income? This doesn’t mean that the only path is to keep lowerin … | Continue reading
Hardy came home from school and proudly showed his mom the cheap plastic trinkets he had earned that day. “I stood quietly on the dot and so I got some tickets. And if I stand on the dot quietly tomorrow, I can get some more prizes!” First grade! That’s one way to indoctrinate ki … | Continue reading
at sticking around. In fact, that’s what it’s best at. New research shows that computers and robots are now better at solving CAPTCHA puzzles than humans. This was inevitable. The interesting question is, “how long before they go away?” First, someone has to decide that it’s thei … | Continue reading
A car cut me off on the highway the other day. The car was going nearly 100 mph. Was the car a new Porsche 911 GT3 or a used Toyota Camry? The thing is, there are more than 1,000 times as many Camrys on the road. But our instinct is to pick the vivid and […] | Continue reading
Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to some receipts that says, Your awesome. It’s tempting to speak up and point out that the sky comma is showing up where it shouldn’t. And missing when it migh … | Continue reading
I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride. There is no winning, jus … | Continue reading
The average YouTube video gets five new views every day. Let’s parse that for a second. 5 billion YouTube plays a day, spread over about a billion videos means that while some videos live in the short head and get millions of views, there are a huge number of videos that get fewe … | Continue reading
We’re testing a brand new way to host a charity auction, and I’m hoping you can check it out and even bid to support BuildOn. In this post, I want to take a moment to explain the attraction and risk of unstable equilibrium, and there’s also a fun contest at the end… If you drop [ … | Continue reading
Contrary to expectations, written contracts don’t have to be adversarial. In fact, the effective ones rarely are. When you hand someone a release, a royalty agreement or even a partnership document, it pays to point out the gnarly parts, the controversial bits and the ones that a … | Continue reading
When we show up to bring humanity to work, we’re making a choice. It involves risk and effort and emotional labor. We’re here to make a change happen, and we’re giving something to make that happen. So it’s a vote. A vote for the customer we seek to serve. A vote for the boss and … | Continue reading
The first step is to imagine what the people you serve want and care about it. The second is to figure out why they don’t have it yet. If you can help people get to where they seek to go, when they’re ready to get there, the stuff called marketing gets significantly easier. | Continue reading
When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of. | Continue reading
The candidate running for re-election offers truth. This is what I did, I would like to do it again. The candidate coming out of nowhere offers hope. We can’t know but we can imagine. Kickstarter offers hope. No reviews, no tests, simply a promise of what might be. Book publisher … | Continue reading
If the ferry is leaving in fifteen minutes, do you drive faster than normal to get to the dock on time? If someone is driving close behind you and pressuring you to turn when you don’t feel safe, are you more likely to go for it? We can do our work as fast as makes […] | Continue reading
It’s tempting and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the car. These sorts of arguments work precisely because they don’t matter. At all. And they distract us from the incredibly difficult work of discussing the thin … | Continue reading
Magicians know where the trapdoors are, what’s up their sleeves and how to hide the ball. And yet, mechanical skill is just the first step in being actually good at magic. The real skill is in finding the empathy to imagine that someone else might believe. To do the trick for the … | Continue reading
At the dawn of the plastic age, it was a cheap substitute. The word “plasticky” is not a compliment. Over time, the plastics industry developed new finishes, colors and most of all, cultural impact, and extra (wasted) plastic packaging was seen first as convenient, then as a sign … | Continue reading
Some fields of endeavor continue to narrow down the unknown, in search of the recipe, the efficient method of industry. And others live on Feynman’s expanding frontier of ignorance, where each closed door leads to several newly opened ones. That’s a fundamental choice in our work … | Continue reading
Then neither is “yes.” Enrollment requires choice. PS one of my all-time favorite encore episodes of Akimbo is out this week: How to get into a famous college. | Continue reading
There’s a difference between intellectual and smart. A plumber is smart, they know how to do a skilled and effective job on the task at hand. Intellectualism isn’t about practical results, it’s a passion for exploring what others have said, though this approach is sometimes misus … | Continue reading
…choose your future. It’s an odd way to think about your project, your job, your startup, but there’s little that matters more. There are two key elements: At one extreme is the first few years of Google’s growth. The salesforce didn’t matter–the customers showed up on their own, … | Continue reading
There’s often a choice between following the cultural dictates of a given group or seeking out demonstrable facts and the scientific method. Which do you expect most people would choose? Which would you choose? When we revert to a testable analysis of what works, we’re relying on … | Continue reading
There are two kinds of coincidences. The first is the one that we often talk about. It’s the make-believe magic of two things occurring that we didn’t expect to occur. When you and your long-lost college roommate end up randomly sharing adjacent bowling lanes when you’re 72–that’ … | Continue reading
Someone is going to end up with 10,000,000 followers. Someone is going to post the next viral TikTok. Someone is going to build a meme that spreads around the world. But it probably won’t be me and it probably won’t be you. Buying lottery tickets might be fun, but they’re a lousy … | Continue reading
It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better. Or… Our enemies are bad, and we’re good. Vote for me. The world is a big place that is filled with nuance, shifti … | Continue reading
But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight, belonging and status. When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s po … | Continue reading
What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get … | Continue reading
Of course, we think we’re right. That’s why we’re sharing our opinion. But when there’s a disagreement, or we’re predicting the future, it’s likely that someone will turn out to be incorrect. Sometimes, being wrong is a minor embarrassment, with very little real cost. And sometim … | Continue reading
The early adopter bought an iPhone in 2008 and never looked back. They played a few games of pickleball and then joined a club and bought the equipment. They picked up a new magazine on the newsstand and then subscribed, and they bought the new bestseller and then read the author … | Continue reading
The trick is knowing where it is and using it well. Wanting control doesn’t always mean needing to have control. Sometimes it is simply a desire to be acknowledged. HT to Brian. | Continue reading
The cool thing is always a little out of reach. And for most of us, once we get it, it’s not seen as cool any more. This is not an accident. One definition of cool are things that are just out of reach. | Continue reading
I’m told that the hardest part of being a teaching golf pro isn’t helping adult golfers develop a good swing. It’s getting them to stop using a bad one. Our position feels so fragile, we hold on very tightly. Competence, status and connection are fleeting yet hard-won. We can oft … | Continue reading
When we’re in the middle of a cultural swirl, it’s normal to believe that everyone else is too. That’s part of the magic of a cultural swirl–it’s our friends, our work, our world. Most of these moments are actually tiny pockets. An episode of the much-talked-about TV show Success … | Continue reading
Marketing is generally about action. Marketers seek to create the conditions for a change to happen, for people to accomplish their goals and to satisfy their needs. But since 1950, some marketers have worked in a different direction. To sow confusion and doubt, and most of all, … | Continue reading
[a note to a frustrated friend, just starting out on a long career] There are three reasons that our goals might not be achieved. In order of palatability, they are: Perhaps the goals are too lofty, too based on chance, unlikely for anyone to achieve, surrounded by barriers that … | Continue reading
Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also feels risky (or at least it should). Differentiating between the two is difficult, which is why finding institutions, methods or coaches tha … | Continue reading