ToneTree is launching a Kickstarter crowdfunding campaign for its Oak augmented reality playground system. The Oak is a dock for your iPhone that turns any tabletop into an AR playspace. The product brings together digital and physical toys to create an AR experience. AR is expec … | Continue reading
Sales - The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make ... | Continue reading
Marketing Strategy: Marketing Podcast - Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want ... | Continue reading
Content - Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. | Continue reading
EXCLUSIVE: Let’s say you run a restaurant, and you want a chatbot to take orders. Or you run a hair salon, and you need a chatbot to help schedule appointments for blowouts and coloring. Or, for fun, let’s say you’re me, a journalist, and you’re jealous of Chris Messina and Esthe … | Continue reading
Remember Samsung’s original Galaxy Gear watch? It’s all right if you say don’t. It was big – in the sense of being physically large, due in part to the inclusion of a camera in the bezel/strap. The company was clearly looking to jam all of the functionality possible into the devi … | Continue reading
FilmStruck, a new streaming service aimed at film geeks developed by Turner Classic Movies, has now launched. Announced earlier this year for a mid-October arrival, the service belatedly debuted with a collection of hundreds of classic, indie, foreign, and cult film, as promised. … | Continue reading
UK insurance firm Admiral had intended to launch an app this week offering discounted car insurance premiums to first time drivers based on an algorithmic assessment of their Facebook posts. Read More | Continue reading
The O2 has announced that the Star Wars Identities exhibition will continue its world tour in London from 18 November 2016 until 3 September 2017. | Continue reading
Apple is taking a lot of flack for its decision to drop the SD card slot from the new MacBook Pro range and outfit it with Thunderbolt ports only, but the company is confident it’s made the right choice — even if a lot of users won’t agree with its reasoning.Speaking to The Indep … | Continue reading
An insurance and reinsurance industry trade organization headquartered in the UK is launching a new blockchain research project.Source | Continue reading
Spotify — the music streaming service with 40 million paying subscribers — has made an acquisition that it hopes will help it hold on to them, and build up those numbers against encroaching streaming music competition from Apple, Pandora, Google, Amazon and more. The company has … | Continue reading
Asking "how much does it cost" is a completely fair if you're a customer looking to purchase a product. Here's a way to answer that doesn't box you in. | Continue reading
Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain subscribers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Sp … | Continue reading
Eine Gruppe von Schach-Nerds tüftelt schon seit einer ganzen Weile an einem Telepräsenz-Schachbrett, also einem ganz traditionell analogen Brett, auf dem die Figuren ferngesteuert (sprich: online) herumgeschoben werden können, was anschauliche... | Continue reading
Microsoft's beautiful Surface Studio is a PC that's much more than an all-in-one. While you can do all the regular PC things you'd expect from a Windows PC, it's really the screen that makes it different from a regular computer. It's a screen that folds down to transform the PC i … | Continue reading
The mobile app market is expected to grow 270 percent from $70 billion in 2015 to $189 billion by 2020, according to a new report by market researcher App Annie. Time spent in apps is expected to grow 114 percent during that time, and games will account for 55 percent of app stor … | Continue reading
The Olympus OM-D E-M1 Mark II, the successor to Olympus’ pro-level micro four thirds camera body, will go on sale from the end of December 2016, the company revealed today. The E-M1 Mark II will be priced at $1999.99 in the U.S., and $2,499.99 in Canada. Olympus also announced a … | Continue reading
We've already talked about all the exciting new trends 2017 is bringing to content marketing. Now it's time to look at the baggage you really need to leave behind this year. Don't let these content marketing mistakes drag you down in 2017: Get rid of them now. | Continue reading
Major sportswear brands including Nike, Puma and Adidas will be activating at ComplexCon, the first ever 'cultural world fair', taking place this weekend in California. | Continue reading
A new smartphone add-on has been demonstrated to detect cancer with 99% accuracy in the lab. The breakthrough could have significant implications for diagnostic capabilities in remote areas or when limited medical services are available. The post Scientists develop a cancer-detec … | Continue reading
Gone are the days when internet forums were the go-to place for peer-to-peer music-sharing. Instead, music aficionados have moved to Facebook, where there are numerous groups housing tons of rare albums you won’t even find on torrent sites. But this might be about to change. As i … | Continue reading
Amazon has launched a quirky new reading app for kids that merges the color of comic books with a messaging-app style interface. Available for Android, iOS, and Amazon Fire devices, Amazon Rapids is touted as offering a “playful approach to reading for today’s connected kids.” Wh … | Continue reading
You’ve seen the hype, surely. LeEco put on a heck of a spectacle in San Francisco the other week, with a US debut that featured everything from bicycles and electric cars to a cameo appearance by beloved indie filmmaker Michael Bay, the auteur behind such mumblecore fare as Trans … | Continue reading
Vungle is launching new options for video ads that could bring back some innovation to the advertising of mobile ads and games. The new “dynamic templates” represent a big change for the company’s mobile video ad platform, as it gives mobile publishers more options in how players … | Continue reading
Netatmo is launching Presence, a smart outdoor security camera that will send you an alert if someone is loitering around your house, in the U.S. market for $300 on November 17. The product is one more piece of the smart home, which is expected to become a $71 billion market by 2 … | Continue reading
PRESS RELEASE: i2B Capital (www.i2bcap.com), a provider of direct financing to niche-market financial entrepreneurs, is pleased to announce closing on a significant joint venture funding agreement with Arena Investors, LP. The agreement will enable... | Continue reading
Adobe today announced that it has partnered with Reuters to bring the news agency’s video and photography to its Adobe Stock marketplace. Until now, Adobe Stock mostly focused on creative images and videos, but with this partnership, it is also adding editorial content. This incl … | Continue reading
Although Apple’s iPhone series has been dominating the smartphone market for years, it doesn’t mean that they go unchallenged. Right after Apple released the latest iPhone 7, Google introduced their first smartphone – Pixel. Google aims to provide you the best Google experience, … | Continue reading
Computers have perfect memories. So why is it so hard to find stuff on them? Probably because our own memories don’t work the same way. Atlas Recall aims to fix that with “one search to rule them all,” indexing everything you see and do on all your devices, but organizing it in v … | Continue reading
Adobe has announced plans to turbo-charge its stock photo service by licensing editorial images and videos from Reuters. Adobe has been a player in the stock media realm since its $800 million Fotolia acquisition back in 2014, and the company subsequently launched the Adobe Stock … | Continue reading
When CastAR’s head-mounted display launches, it’s going to need content. And the company is taking steps to ensure that happens. CastAR revealed today that it has hired former Eat Sleep Play developers to work at its first-party studio in Salt Lake City. Eat Sleep Play was respon … | Continue reading
Adobe is hosting its annual MAX conference for its creative community in San Diego this week. Unsurprisingly, the company is using this event, which will feature keynotes by the likes of Quentin Tarantino, to announce a lot of news around its Creative Cloud applications like Phot … | Continue reading
After more than a decade of helping reimagine the professional resume and how people network, LinkedIn has launched a tool designed to help you get more bang for your buck, so to speak. In doing so, LinkedIn Salary, as it’s called, directly competes with Glassdoor, Comparably, an … | Continue reading
As new devices are added to the digital soup every day — from smartphones to home automation, connected cars to virtual reality — the process of delivering significant customer messages at the right time, on the right platform, is becoming more sophisticated than ever. And the re … | Continue reading
LinkedIn — the professionally-oriented social networking platform that’s being acquired by Microsoft for $26.2 billion — has made a play to build what it refers to as “the economic graph“, a concept that combines your profile with LinkedIn’s own analytics and data trove to chart … | Continue reading
Typekit, the font subscription service Adobe acquired back in 2011, always offered an all-you-can-use model for accessing the thousands of fonts in its library. That model isn’t going away, but in addition to its subscription plans, Adobe today announced the Typekit Marketplace t … | Continue reading
Here’s a fun offering from Play-Doh. The $40 Touch Shape to Life Studio brings a little tactility to the digital world, with seven cans of Play-dog, four tools, 15 cutters and 10 stamps for building sculptures. Once done, the creations get placed on the star-shaped plastic studio … | Continue reading
More than ever, graphic designers today are expected to be able to create eye-catching photorealistic images; to do so, they often must combine 2D and 3D assets into a single scene. Traditionally, that’s been a very complex and time-consuming task, but with Project Felix, Adobe t … | Continue reading
There are leadership changes afoot at Highway1, the hardware accelerator arm of PCH. Co-founder Brady Forrest is stepping down from his role leading the accelerator, though he’ll be staying on as an advisor. Brady says he’ll be focusing on other projects for now, including the se … | Continue reading
Adobe announced a flurry of updates to its Creative Cloud suite of apps and services today ahead of its MAX conference, introducing new 3D design app called Project Felix, a font store called Typekit Marketplace, virtual reality features for the Premiere Pro video editor, three n … | Continue reading
A group of researchers from the Future Interfaces Group at Carnegie Mellon University have figured out a way to turn an off-the-shelf smartwatch into more than just a notification system or a fitness tracker.By overclocking the accelerometer on an LG smartwatch, the researchers w … | Continue reading
LastPass is making its password manager a much better option for people who don’t want to pay. As of today, it’s opening up to everyone the ability to sync passwords between an unlimited number of devices — something that used to be available only to subscribers.Free users were p … | Continue reading
LastPass, the password manager owned by LogMeIn, is making a core component of its service free. LastPass helps improve password security by allowing users to generate random passwords and storing them securely, so users don’t have to worry about password reuse leading to one of … | Continue reading
You can learn from your best and worst performing content. In this post, Derek Cromwell teaches how to use data to power your content marketing strategy. | Continue reading
Are you struggling to come up with content ideas for your blog? Stefanie Flaxman describes 16 different types of blog posts that you can apply to any niche. | Continue reading
Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment. | Continue reading
Content - Relatively long and fairly complexthough not overly difficultblog posts by brands garner the most social shares, according to recent research from TrackMaven. | Continue reading