Email marketing is a key element in a majority of digital marketing campaigns. It can be very effective, widely touted as having the best return on investment – an average of $43 for every $1 spent. However, that doesn’t mean that all email campaigns deliver this result. You have … | Continue reading
(Reuters) – With its recent acquisition of self-driving truck startup Otto, Uber is plotting its entry into the long-haul trucking business, aiming to establish itself as a freight hauler and a technology partner for the industry. Otto plans to expand its fleet of trucks from six … | Continue reading
Key Highlights ETH price finally managed to trade higher against the US Dollar and posted a short-term break. Yesterday’s highlighted bearish trend line on the hourly chart (data feed via SimpleFX) of ETH/USD was broken to clear the way for more gains. ETH/USD is now above a shor … | Continue reading
At long last, Google Play has opened its Music store for users in India. It’s been a long time coming: most other countries have had access to Google Play Music since 2011, along with newer features like a podcast directory. The company didn’t make an official announcement about … | Continue reading
So many thirsty Tinder users, so little time. If only there were a way to sort the wheat from the chaff. The diamonds from the rough. The paying users from the cheapskates — apparently so.It was something nobody really asked for, but in the interests of romance (and monetisation) … | Continue reading
Hopes for the eventual release of Beyond Good & Evil 2 — a sequel to Michel Ancel's wonderful 2003 video game, not Friedrich Nietzche's 1886 philosophical tome — have been rekindled by a cryptic Instagram post from the director.Ancel, who also created the Rayman series and direct … | Continue reading
As advertiser spending on programmatic advertising has grown, so too has the tech ecosystem of companies serving the market. However, according to many digital marketing professionals, this ecosystem may soon face increased consolidation as advertisers look to streamline operatio … | Continue reading
eMarketer estimated earlier in September that more than 80% of smartphone internet time was spent with apps. A similar share of tablet time is spent the same way. Other research agrees: Time with mobile apps represents a huge chunk of digital media consumption. | Continue reading
A haven for business-to-business (B2B) users, LinkedIn has dipped its toes into programmatic advertising for sponsored content. Now the business networking platform is making display ads available programmatically as well. Russell Glass, head of products for LinkedIn’s Mark … | Continue reading
US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. | Continue reading
Strong demand for digital advertising will help to keep the UK’s advertising market in the black this year. Revenues at Facebook, Twitter and Google will all grow faster than the overall digital ad market. | Continue reading
Ecommerce represents only a small percentage of overall consumer packaged goods (CPG) sales, but it’s gaining traction. Dan Stangler, marketing director at Annie’s Homegrown, a producer of organic pastas, meals and treats, spoke with eMarketer about why ecommerce is b … | Continue reading
This year, for the first time, mobile will exceed outlays on TV in Australia, according to eMarketer’s latest ad spending forecast. 2016 mobile spending will total $2.71 billion, or 25.3% of total media ad spending in Australia. Meanwhile, TV ad spending in the country will … | Continue reading
Bitcoin price is starting an uptrend on its 1-hour time frame and bulls could keep this rally going after a test of support.The post Bitcoin Price Technical Analysis for 09/28/2016 – Bulls Waiting at Channel Support appeared first on NEWSBTC. | Continue reading
Google UK has taken it to its Twitter account to share a taser regarding... something about Cardboard. What could it be? | Continue reading
DJI releases its new drone, the Mavic Pro, Nissan builds a line-waiting chair that automatically moves you in line, the Department of Labor sues Palantir Technologies, Cogenra and Khosla Ventures are suing SolarCity, and Elon Musk gave a keynote speech about becoming a multi-plan … | Continue reading
The rewards are more than worth it if working for yourself suits your personality and skill set, though, so if you suspect you do then it’s worth looking into. If you’re curious, run through this useful infographic, which guides you through a self-assessment process to see if thi … | Continue reading
BitTorrent today announced a new feature for its BitTorrent and uTorrent clients: Altruistic Mode. In short, the new experiment (available in BitTorrent 7.9.9 and above as well as uTorrent 3.4.9 and above) is for users who want to make sure that they upload more than they downloa … | Continue reading
JPMorgan Chase Chairman and CEO Jamie Dimon says that embracing diversity means running a company "where people are respected and trusted and treated equally and everyone can speak up in the room." If you don’t have that, he says, the women won’t have a chance. | Continue reading
Love music but not enough to actually seek out new artists? Hate music but want other people to think you love it? Don't worry! Spotify's released a new discover feature and it's a lazy person's dream. Spotify's Discover Weekly feature has seen the streaming service deliver a cur … | Continue reading
McKinsey & Co.’s Dominic Barton discusses the takeaways of an annual survey of women in the workplace, including how women encounter fewer promotions and less feedback starting early in their careers. | Continue reading
How do you avoid making epic social media mistakes? The team discusses one of their favourite topics with storyteller, marketer, and social media guru, Jonathan Crossfield. Among his many titles he’s the Editorial Director behind Telstra’s content hub, Smarter Business Ideas. He … | Continue reading
According to a Lenovo spokesperson, the Nougat update will be available for the Moto Z family and the Moto G4 family in the fourth quarter of this year. | Continue reading
Samsung Pay is now officially one year old in the United States, and Samsung is rolling out the ability to conveniently save and use coupons in-app. | Continue reading
“The table stakes for [venture capitalists] has never been higher,” says Judith Elsea, co-founder of the fund-of-funds Weathergage Capital, in our latest interview. With the rise of stronger and stronger operational models, like Andreessen Horowitz, the value add VCs must provid … | Continue reading
For the next presidential debate, you'll be able to vote online for questions that could be asked of the candidates. The debate's organizers announced this morning that they're working with the Open Debate Coalition to source questions online through the new site presidentialopen … | Continue reading
Tyra Banks rang the closing bell at the Nasdaq Entrepreneurial Center in San Francisco this afternoon. The supermodel turned entrepreneur and startup investor was there to celebrate the one-year anniversary of the launch of Tyra Beauty. Tyra Beauty is both “beauty business and ba … | Continue reading
GUEST: In early 2016 it started becoming obvious that Bitcoin hadn’t just given rise to a full new asset class of blockchain related projects but that these entities were reinventing how early stage fundraising is done. No longer are young blockchain startups laboring in the trad … | Continue reading
One of Chrome's more useful features has landed on Google's iOS app. It now has an incognito mode, just like the browser, so you can search privately. SEE ALSO: Google launches Allo, its AI-centric messaging appThe update, rolled out with the latest app update, allows you to open … | Continue reading
Stop me if you heard this one before: A Samsung Galaxy Note7 exploded.Hui Renjie, 25, who purchased a Note7 in China that was deemed "safe" with a non-defective battery, claims his phone blew up Monday and burned two of his fingers and damaged his MacBook Pro in the process, acco … | Continue reading
Elon Musk has a plan to colonize Mars, but he’s not rushing it. In a conference call following the SpaceX CEO’s presentation today at the International Astronautical Conference, Musk noted that the project is still essentially a hobby at the company, drawing only a fraction of it … | Continue reading
After two children died of a rare disease and a total of four miscarriages, a woman gave birth to a baby boy in what experts are calling a ‘revolutionary’ medical event. The boy, now six-months-old, was conceived using a controversial fertility treatment meant to help people conc … | Continue reading
The way a leader talks.Related posts:Presidential debate resources Loren Ipsum: My Review of the First Presidential Debate The NYTimes.com’s “website of record” features | Continue reading
Ubisoft has purchased Ketchapp for an undisclosed sum, giving them a much wider publishing platform in the mobile arena. | Continue reading
The Anti-Defamation League has added "Pepe the Frog" to its online database of hate symbols, the organization announced in a press release issued today. The meme, featuring an anthropomorphic frog character originally from the comic Boy’s Club, has in recent months been co-opted … | Continue reading
It looks like Sony may hold another fan gathering in 2016 for its gaming audience. The PlayStation Experience website just updated with new dates and a new location for 2016. Sony has not publicly confirmed that it is returning with a third annual PlayStation fan event this year, … | Continue reading
Elon Musk today announced plans for a giant rocket and spaceship that will theoretically be capable of sending humans to Mars. The theory, according to him, is that we could find a way to colonize Mars in just a century or two. In typical Musk fashion, he wasn't done there. Durin … | Continue reading
Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment. | Continue reading
At a company event today in San Francisco, Samsung President & Chief Strategy Officer Young Sohn detailed that the company is actively pursuing both smartphone-focused VR headsets and standalone solutions. The decision to market and ship a dedicated all-in-one device would rely l … | Continue reading
Be honest: Have you ever spent an entire day working at a coffee shop, despite only buying a single cup of coffee? I’ve definitely been guilty of this, and I’ve also been to coffee shops that try to fight back by removing outlets, turning off their WiFi or outlawing laptops on ce … | Continue reading
In an announcement today, the Securities and Exchange Commission said it will host a public forum to discuss Fintech innovation at its Washington D.C. headquarters in November. The Securities and Exchange Commission (SEC), the federal body which serves as the regulator for all of … | Continue reading
VB LIVE: No one wants to support a marketing activity that’s losing their company money. But too often that’s the price of the mobile-first world. Join the mobile marketing mastermind at Staples for a free VB Live event to learn how to break away from legacy KPIs and develop mean … | Continue reading
Hillary Clinton, in the first presidential debate, said Donald Trump’s tax returns may contain “something really important, even terrible, that he is trying to hide.” WSJ’s Jason Bellini has the Campaign Calculus. Photo: AP | Continue reading
There are three reasons why wireless headphones mostly suck and I've steered clear of dropping serious dough on a pair: poor sound quality, frustrating pairing and weak battery life.Beats' new Solo 3 wireless on-ear headphones solve all three. And they do so while looking stylish … | Continue reading
“It is still incredibly important for startups to get their products in front of customers in stores,” explains Highway1 head Brady Forrest. “Startups traditionally face hurdles to entering brick and mortar retail, and that is why PCH is working with Best Buy to innovate in-store … | Continue reading
A few weeks back we wrote that the deck-building word game Paperback [$3.99] was getting a digital version, and that version would be coming out soon. Well, "soon" has arrived since Paperback has just released on the App Store. In the game you play an author trying to finish genr … | Continue reading
Tinder is introducing a new premium feature called Tinder Boost. The feature will let users pay to have their profiles displayed first to other users on the app in the same locale for thirty minutes. According to the announcement, it’s all about saving users’ time and making sure … | Continue reading
Our industry faces a well-known duopoly: Facebook and Google command an ever-increasing share of digital ad spend, both in the US and globally. I recently dug into the data and forecasts available to better quantify just how much Facebook and Google are eating digital. Here’s wha … | Continue reading