Marketing Strategy - CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. | Continue reading
Public Relations - Use these tipsstraight from the mouths of journaliststo help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. | Continue reading
Content activation includes all of the processes that turn your initial buyer insights and messaging into targeted assets and comprehensive campaigns. In my last blog post on content activation, I covered the first two steps in this process: prioritizing projects and planning you … | Continue reading
Internet domain name registrar and web hosting behemoth GoDaddy has acquired ManageWP, a platform that lets users manage multiple websites from a single dashboard. Terms of the deal were not disclosed. Founded out of Arizona in 1997, GoDaddy is one of the world’s biggest registra … | Continue reading
Disney Research tüftelt schon eine Weile an feinfühligen und für den menschlichen Umgang tauglichen Robotern, der neuste Streich hört dabei auf den fluffigen Namen Jimmy und hantiert schon recht gekonnt mit den unterschiedlichsten... | Continue reading
For some reason, many Android handset manufacturers seem to have an aversion to the word “Android”, especially in press conferences. Why is this? In this opinion piece we explore this topic. | Continue reading
First rule of filing DMCA takedown notices: Do not ask for your own site to be taken down. Warner Bros. would do well to heed that advice in the future. A recent DMCA copyright complaint to Google, filed on behalf of Warner Bros. by copyright protection company Vobile and first n … | Continue reading
Microsoft Azure's CTO Mark Russinovich envisions a world where every industry is connected by a blockchain consortium. | Continue reading
Need a strong Wi-Fi signal on the go? Skip the trip to Starbucks, and get connected with the Karma Go Hotspot. For a limited time, you can pick one up with 33 percent off from TNW Deals. This pocket-sized device works by converting your 4G data into your very own Wi-Fi signal. It … | Continue reading
In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailored to today’s millennial. The Balance is focused on making personal finance easy … | Continue reading
By now you may have heard that people have an "8 second online attention span." It's a common piece of marketing gossip, but the truth is a little more complex - and much more interesting for the future of your blog! | Continue reading
Mel Gibson’s directorial comeback "Hacksaw Ridge" - about the first conscientious objector in U.S. history to be awarded the Medal of Honor - received a 10-minute standing ovation at the Venice Film Festival on Sunday. Mark Kelly reports. Image: Venice Film Festival | Continue reading
Modern content marketers need storytelling skills. Here's how to write like a journalist to craft compelling content and turn readers into loyal fans. | Continue reading
How do you convince a youth-dominated population to vote for you? You take care of their gadget needs. At least, that’s what Indian politicians are increasingly resorting to.SEE ALSO: Millennials to banks: More mobile, please The latest instance comes from Uttar Pradesh, India's … | Continue reading
Philippine President Rodrigo Duterte’s outburst led U.S. President Barack Obama to cancel what would have been their first meeting, a rocky start for the recently-elected Asian leader's administration in dealing with a longstanding ally. Photo: Reuters | Continue reading
Yet another partnership has been forged to help usher in the era of self-driving software: This time, it’s Volvo, which announced (via Reuters) a joint venture with Swedish-American car safety system supplier Autoliv to create autonomous driving. Volvo is already a partner of Ube … | Continue reading
Beauty brand L'Oreal Luxe has produced an immersive showstopper, the Flowerbomb Taxi, to launch its creative advertising around the Viktor & Rolf fragrance. | Continue reading
Recruitment services giant CareerBuilder has acquired Workterra, a cloud-based technology company specializing in human capital management (HCM). Founded in 1995 as NetStart Inc., CareerBuilder emerged as one of the biggest brands in online recruitment. While it’s perhaps best kn … | Continue reading
British Airways has apologized to passengers who were subjected to long delays early this morning. It’s believed an IT glitch that affected the airline’s check-in systems across the world was the reason for the holdup. Many travelers at BA’s main London hubs, Gatwick and Heathrow … | Continue reading
Israeli startup Synereo today disclosed the underlying Blockchain Technology Stack which powers its decentralized social network. RChain, as the upcoming Tech Stack is titled, aims to bring unbroken decentralization to social media sector by innovating blockchain with additional … | Continue reading
Veteran visual effects artists have created a community platform dubbed RealTimeVFX to help educate artists who are working with video games, virtual reality, augmented reality, mobile games, holograms, theme parks, and other new technologies. The industry-driven community platfo … | Continue reading
Adobe has a host of new features for its Creative Cloud video tools it’s debuting at IBC 2016 this week. The improvements include new team collaboration features, as well as new improvements to its VR video workflow, as well as updates to its beta Character Animator software. The … | Continue reading
The Rosetta spacecraft's camera captured the Philae lander wedged into a dark ditch on Comet 67P/Churyumov–Gerasimenko. | Continue reading
Amazon has today announced a new addition to its suite of "Prime exclusive" smartphones, unlocked phones that are discounted because they display ads for products and services from Amazon. The new model is the Moto G Play, which sells for $99.99 and will start shipping on Septemb … | Continue reading
Intel arbeitet daran, sich für die Zukunft zukunftssicher aufzustellen, die Übernahme von Movidius ist ein weiterer Schritt in diese Richtung. Stichwort KI: Movidius ist auf die Produktion von leistungsstarken und gleichzeitig sehr energieeffizienten... | Continue reading
We all know the popular inbound marketers, including Rand Fishkin and Neil Patel, but what about the lesser-known folks who can offer just as much insight? | Continue reading
Beth Hayden explains how challenges work and how to design a challenge for your audience that will help you reach your business goals. | Continue reading
Social Media - Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. | Continue reading
GUEST: Rich push notifications have been one of the most-anticipated features of iOS 10, due out this month. With these enhanced notifications, Apple is making the leap to gain parity with Android functionality, and marketers stand to benefit tremendously. Rarely does Apple make … | Continue reading
Councillors have called for an inquiry into why a park-and-ride site for Wales' Festival No.6 was put on a known flood plain. | Continue reading
Interested in accelerating marketing performance? PR 20/20 is now offering Marketing Growth Hackathons as half- and full-day workshops. | Continue reading
The spread of ISIS propaganda online has put social media companies in a tough position. Governments are urging Facebook, Twitter, and Google to more aggressively remove extremist content, in the hopes of reducing the terrorist group’s influence. But the companies’ self-moderatio … | Continue reading
Hong Kong is making a move to challenge Singapore and others as the dominant location for fintech in Asia after the Hong Kong Monetary Authority (HKMA) unveiled a digital hub and new allowances that it believes can spur innovation. Read More | Continue reading
Es ist manchmal zum Schreien. Wir schreiben das Jahr 2016, die Menschheit entwickelt autonome Autos, Hoverboards, Snapchat, selbstlandende Raketen und sonst was. Aber ein gutes Telefonat ohne Funkprobleme zu führen? Oft ein Ding der Unmöglichkeit.... | Continue reading
Emoji might seem fun and playful, but the process to create and approve new designs for them is not easy. If you take a look at Unicode Consortium’s list of selection factors, it quickly becomes clear there are a lot of rules for requesting a new emoji and that not every request … | Continue reading
Fledgling podcasting platform ZCast has unveiled a notable update this week, as the Israeli startup looks to cement its position in the competitive audio-broadcasting realm. Founded initially as a mobile collaboration tool called Zula back in 2012, ZCast is the result of a pivot … | Continue reading
How do you make a dent in the energy market? SolarCity is likely one of the few companies that has a good idea of how to answer that question, and one part of its plan includes replacing the roofs of 5 million U.S. homes with solar cells, according to The Guardian. It’s a plan th … | Continue reading
Phyllis Schlafly, a leading conservative activist who spurred a groundswell of opposition against the Equal Rights Amendment in the 1970s, died Monday. She was 92 years old. Photo: AP. | Continue reading
Are you a newbie to affiliate marketing? Check out a complete understanding and primary steps to know before you start with Affiliate Marketing. | Continue reading
Although things have been relatively quiet around the DAO for some time now, a new development has occurred. A large amount of Ethereum Classic funds was still eligible for withdrawal by the hacker. As it turns out, the funds have been moved several hours ago. However, the ETC pr … | Continue reading
On Wednesday afternoon — just a few short hours after Apple will be making some big announcements of its own — Sony will be holding what it’s calling a “PlayStation meeting” in New York. The company says that it will provide “an update on the PlayStation business and PS4,” and it … | Continue reading
Video content creators were rocked in mid-2016 by some changes to their revenue generation model. Read about the good and the bad in this piece. | Continue reading
Just hours from now, Apple is set to unveil the iPhone 7 at the Bill Graham Civic Auditorium in San Francisco. So what can we expect to see in the latest version? Models Based on rumors from the industry and some fairly plausible leaked information, it seems that there will be tw … | Continue reading
While visiting the various regions of France, one might wonder what he might have heard in those places a century ago. Ferdinand Brunot, the founder of the Archives of the Spoken Word, embarked on three recording tours in 1912 ... | Continue reading
NEWS OF THE MORNING Curry says Warriors not aiming for 74 wins | Winslow’s jumper improving | Gasol nearly signed with Spurs in 2014 No. 1: Curry: ’74 isn’t a goal’ — The Golden State Warriors are fresh off a record-setting, 73-win regular season and run to The Finals. After addi … | Continue reading
A Florida state senator is drafting legislation that could see bitcoin recognized as a form of money in the US state. | Continue reading
A new commit within the Chromium repositories shows that Google is currently experimenting with fingerprint sensors inside Chrome OS. | Continue reading
If you're not familiar with the antics of dancing pumpkin man, then just re-read the three words that come before the comma in this very sentence. In short: he is a man wearing a pumpkin mask that dances. Let me phrase that another way: he is a pumpkin-faced human male who cannot … | Continue reading