Case studies are vital in B2B sales & marketing since they trigger psychological drivers of buying behavior. Apply these 5 psychology tricks to create effective case studies - and other content. | Continue reading
If you want leads to become customers, you have to nurture them through the buying cycle. Here are five email alternatives for nurturing leads. | Continue reading
Facebook advertising works because it allows you to hyper-target specific audiences. See this list of hundreds of Facebook ad targeting and audience segmentation choices, grouped into 5 categories. | Continue reading
Are American universities now spaces where democratic free expression is in decline, where insecurity, fear, and an obsessive, self-preening political correctness make open dialogue impossible? This was a view voiced by many at the start of the month, after the University of Cali … | Continue reading
Ireland-based brand experience agency Green Light Events has announced a rebrand to Cogs & Marvel, as well as an expansion into the US. | Continue reading
Die Sprecherin eines Branchenverbandes rief im Rahmen einer Jahrestagung ihre Mitglieder dazu auf, sich lokal und regional wirtschaftspolitisch zu engagieren. Dies ist eine sehr wichtige Botschaft – und bezogen auf Tourismusorganisationen – in dieser Ausdrucksform ein “Gamechange … | Continue reading
As one of the more high-profile bitcoin ETF efforts edges closer to possible approval, analyst Needham & Co has released a deeper look at the factors that could influence the US Securities and Exchange Commission's decision on the matter. Published Friday, the report doesn't go s … | Continue reading
Working with Sainsbury’s for over 12 months, we’ve got helped them achieve document progress of their non meals sector, from model research and customer perception, through model technique, naming, customer model journey, model creation, brand implementation, and creating pointer … | Continue reading
PRESS RELEASE: Wellington Financial LP, a privately-held specialty finance firm, today announced it has invested US$6 million in financing to support the growth of Electric Cloud, the leader in DevOps Release Automation. Electric Cloud also ... | Continue reading
There are simple steps a hiring manager can take to land the ideal candidate. Find out what they are and how they'll help here. | Continue reading
Apple is now a member of the Wireless Power Consortium. As spotted by 9to5mac, the website has recently been updated to feature Apple as one of the 213 members. This update fuels recent rumors that Apple is going to add wireless charging in the next iPhone. While wireless chargi … | Continue reading
IBM CEO Ginni Rometty addressed both Donald Trump’s travel ban and her continued participation on his White House business advisory council in an email shared internally with staff and obtained by TechCrunch and confirmed by IBM. In the email, Rometty points to IBM’s history of … | Continue reading
Pretty much every company, to some extent, has to power their algorithms with data and machine learning if they’re going to be competitive with anyone else in their space. The challenge there, though, is that not everyone can have the massive computational power and data of a co … | Continue reading
TheTake, a site which launched as a way for consumers to buy that thing they saw in that movie, is set to begin selling an automated version of its service directly to businesses. The New York-based company is pitching studios and entertainment sites on a machine learning system … | Continue reading
What are you up over President’s Day weekend? If you didn’t answer “searching for exoplanets,” it’s time to seriously reconsider your priorities and head on over to a new dataset released by the Carnegie Institution for Science and MIT. The data dump includes around 61,000 measu … | Continue reading
In what could be a landmark case, the Swedish Patent and Market Court of Appeal has ordered local internet provider Bredbandsbolaget to block notorious torrent site The Pirate Bay for the next three years following allegations of copyright infringement. TorrentFreak reports the r … | Continue reading
Rumors of Apple’s next iPhones coming with wireless charging are looking more believable now that the company’s officially listed under the Wireless Power Consortium’s members list. As reported by 9to5Mac, Apple appears to have recently joined the consortium, as a cached list fro … | Continue reading
It's time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights. | Continue reading
LG plans to announce its new flagship G6 phone in a few weeks, but details are continuing to trickle out about the upcoming device, including today’s news that the G6 will feature a quad-DAC system for sound output. Per LG’s Korean newsroom, the G6 will feature an ESS-designed 32 … | Continue reading
Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as goo … | Continue reading
Want more email subscribers and leads? How does a 339% increase in 60 days sound? Read this case study to find out how. | Continue reading
Our conferences are very personal. To the point that I explain at the beginning of each of them that everyone should immediately complain to me if something is wrong. And then I joke that “that means if you’re stuck on the loo without any toilet paper, just tweet me and I’ll come … | Continue reading
Last night’s Grammy Awards were 100 hours long and rife with injustice, including an all-too-predictable Album of the Year snub for Beyoncé’s Lemonade, a boy pop-punk duo taking off their pants in public, and an inexplicable zero nominations for Carly Rae Jepsen’s Emotion Side B. … | Continue reading
Microsoft’s next big exclusive on the Xbox One and Windows is Halo Wars 2, which debuts on February 21. I’ve gotten an early look at the game, and here are some of my impressions. I’m gradually getting accustomed to playing on a console, as real-time strategy games are truly best … | Continue reading
Content upgrades are one of the best ways to build your email list. Learn how to create them with this guide and get 3800% ROI from your email marketing. | Continue reading
Email campaigns using segmented lists have higher open and click ratesand lower bounce, abuse-report, and unsubscribe ratesthan non-segmented email campaigns. See the research findings here. | Continue reading
The goal is not necessarily to get someone to feel, but rather to want -- and to act on that want. Brian Clark reveals five ways to accomplish that. | Continue reading
If you're from the UK and have been thinking of buying a Sonos product in the near future, we suggest you do so sooner rather than later. | Continue reading
[…]The post As Exchanges Pause Withdrawals, Chinese Bitcoin Investors Switch to P2P Trading appeared first on CryptoCoinsNews. | Continue reading
The UK government is considering new laws that target whistleblowers and journalists who obtain or share state secrets. Draft legislation proposed as part of an upcoming overhaul of the UK’s Official Secrets Acts (OSA) could see individuals jailed for up to 14 years for handling … | Continue reading
The TRIANGLE project held its first set of Open Calls towards the end of 2016. These Open Calls or funding round, were aimed at 5G operators, device manufacturers and applications developers wishing to test and benchmark on a readymade 5G | Continue reading
The TRIANGLE testbed is a complex solution composed of several different and heterogeneous tools and instruments. In order to manage such complexity and successfully run experiments, an orchestration and management framework (OMF) is needed. In particular, there is the need | Continue reading
The 5G manifesto is essentially an open letter signed by 17 telcos, equipment vendors and satellite operators across Europe and sent to European Commissioner for Digital Economy and Society, Günther Oettinger, in July 2016. This manifesto makes recommendations on how | Continue reading
Fashion at the Grammy Awards is known for glamour, fun and the unexpected. WSJ's Niki Blasina breaks down the best, the questionable, and of course, the most-anticipated, Beyoncé. Photo: Getty Images. | Continue reading
“Blockchain can radically transform exchange sector”, believes Kaidi Ruusalepp, CEO at Funderbeam (exchange for startups) and former CEO at the Estonian Nasdaq subdivision. On March 9, she will speak at Blockchain & Bitcoin Conference Tallinn. Being experienced in managing Nasdaq … | Continue reading
Members of the Post-Trade Distributed Ledger Group see a multi-year adoption timeline for the technology, according to a new survey. Source | Continue reading
What technology is popular with acquirers, helps save enterprises from expensive breaches, and could even curtail the third-leading cause of death?If you answered identity management, congratulations. That’s the takeaway from a Crunchbase analysis of the identity management spac … | Continue reading
“With virtually 100% protection, Client Security proved to be a front-runner in terms of corporate security in all the certification tests performed by the AV-TEST Institute in 2016.” You read that right. Leading independent testers AV-TEST found that our Client Security blocks “ … | Continue reading
Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun to keep them engaged. To learn how best to do t … | Continue reading
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Okafor not on team flight to Charlotte | Brooks tunes out OKC critics | Why was Sprewell back in Knicks' good graces? | Assessing Plumlee trade to Nuggets | Thibodeau stays perfect vs. Bulls | Continue reading
A new breed of hedge funds is coming to Wall Street and other financial areas all over the world. Two new technologies are becoming the next area of focus: artificial intelligence and bitcoin. One interesting example is called Numerai, a hedge fund trading through machine learnin … | Continue reading
Dyson is expanding its footprint in Singapore, with a new Technology Centre opened today by the maker of vacuums and other smart home electronics. The UK company will be investing $561 million as part of its commitment to the new facility, which hosts working labs where research … | Continue reading
makouda a partagé un lien | staraffaires : Social et Affaires. Premier réseau social Algérien. Créer votre compte staraffaires mainatenant et commecez a publier | Continue reading
First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check...read more | Continue reading
First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check...read moreThe post Build Your (Twitter) Army Before You … | Continue reading
Last Fall when Salesforce introduced Einstein, its artificial intelligence initiative, it debuted with some intelligence built into the core CRM tool, but with a promise that it would expand into other products over time. Today it announced it was adding Einstein AI to its Servi … | Continue reading
One Deutsche Bank analyst believes a recent, unwanted financial disclosure could have been prevented with blockchain tech.Source | Continue reading